Write newsletters where you blog with Newsletter Glue
In this episode, Gaby Galea talks to Lesley Sim, co-founder of Newsletter Glue, a WordPress plugin that helps users send newsletters from within their WordPress dashboard. Lesley and I discuss what Newsletter Glue has to offer and about the business side of starting a WordPress plugin and marketing it.
Episode Highlights and Topics:
- Newsletter Glue: Started with an old membership plugin with Mailchimp add-on
- Timeline: Newsletter Glue launched as a free plugin in August, then turned pro
- Newsletter Glue: makes writing, designing, publishing in WordPress faster and easier
- How Newsletter Glue works: Sends blog posts as newsletters via email service providers
- ESPs like Mailchimp: Specialize in deliverability and make sure bulk emails get sent
- Patterns: Use your own and/or those supplied by Newsletter Glue
- Show/Hide Feature: Decide what goes into a blog post and what goes into a newsletter
- Clients: Combination of bloggers and eCommerce to newsrooms and publishers
- Membership Plugins: Paid Memberships Pro, Restrict Content Pro, Memberful, Pico
- Community/Connections: Learn how to grow your business from other plugin owners
- Discovery Questionnaires: Get to know clients by changing how you ask them questions
- Email vs. HTML: Newsletter Glue is optimized for email; HTML is for web sites
- Framework: One-to-one, one-to-some, and one-to-many to market WordPress plugin
- Newsletter Glue Affiliate Program: What works best – live streams and demos
Resources/Links:
- Newsletter Glue:15% off first purchase (use coupon code: WPMayor)
- Lesley Sim’s Email: hi@newsletterglue.com
- Lesley Sim on Twitter: @lesley_pizza
- NewsletterGlue on Twitter: @NewsletterGlue
- Newsletter Glue on YouTube
- Mailchimp
- Block Editor
- MailPoet
- Post Status on Slack
- The Mom Test by Rob Fitzpatrick
- Spotlight (Instagram feed plugin)
- Elementor
- Easy Digital Downloads (EDD)
- Castos
- WP Mayor Email
