The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
In this episode of The SDM Show, host Rob Cairns sits down with longtime productivity strategist, speaker, and author Mike Vardy to discuss his career journey, evolution in the productivity space, and his latest book, Productiveness. They dive into moving past rigid metrics and system obsession, focusing instead on bringing humanity, trust, and flexibility into…
In this episode of The SDM Show, host Rob Cairns breaks down the number one mistake businesses make when sending email newsletters and marketing blasts: using a do-not-reply address. Drawing from a real-world example, Rob discusses why treating email like one-way broadcast media harms customer engagement and relationship-building. He explains how opening two-way conversations with…
In this episode of The SDM Show, Rob Cairns sits down with marketing strategist and monthly co-host Bridget Willard to dissect the unique blind spots SaaS companies face when marketing their products. Bridget shares why she recently eliminated outside distractions to double down on SaaS, the critical importance of understanding your true billable worth, and…
In this episode of The SDM Show, host Rob Cairns sits down with good friend Marcus Burnett to dive deep into Marcus’s latest side projects, the realities of building for the WordPress ecosystem, and where WordPress core is headed next. Marcus shares the latest updates to The WP World, including real-time AI-powered multilingual messaging and…
In this candid and personal solo episode of The SDM Show, Rob Cairns opens up about dealing with grief, personal stress, and overwhelming weeks as an entrepreneur. Reflecting on a recent productive discussion with Mike Vardy about the human side of productivity, Rob explores why business owners need to grant themselves permission to hit pause,…
In this episode, Rob Cairns is joined by monthly co-host Todd Jones to break down how the humble website "About Page" has transformed over the last decade. Once viewed as an afterthought or filler content, the About page has evolved into one of the most critical digital assets for search visibility, brand narrative, and entity-based…
In this marketing AMA episode of The SDM Show, host Rob Cairns sits down with marketing strategist and author Bridget Willard. They dive into Bridget’s journey into digital marketing, the persistent disconnect between IT and marketing departments, why SaaS and WordPress founders struggle with self-promotion, and how authentic, consistent communication stands out against AI noise.
In this episode of The SDM Show, host Rob Cairns sits down with Nat Miletic to discuss the current landscape of web design, digital agencies, and WordPress development. From the impact of AI to client communication and security hygiene, Rob and Nat share actionable advice for both website owners and agency professionals.
In this episode of The SDM Show, Rob Cairns breaks down the critical importance of Two-Factor Authentication (2FA) across all digital platforms. Rob explains how 2FA works as a vital secondary defense against phishing and credential theft, why securing your primary email account should be your top priority, and how implementing strict authentication practices protects…
In this episode of The SDM Show, host Rob Cairns sits down with architect, educator, and author Beau Dromiack (The Craft Advantage, Super-Architect). Beau shares his journey from high school drafting to leading complex architectural projects and teaching graduate students at Arizona State University. Together, they dive deep into the evolving landscape of architecture, exploring…
In this special "Agency Chat" AMA edition of The SDM Show, host Rob Cairns sits down with recurring co-host Ryan Waterbury for an engaging, rapid-fire Q&A session. They cover Ryan's journey from print broker to agency owner, the evolution of CMS platforms and web applications, practical hosting and site management strategies, and a wide variety…
In this episode of The SDM Show, Rob Cairns looks beyond standard website security and backups to address the often-overlooked digital assets critical to running a business. From local workstation files and cloud sync misconceptions to SaaS platforms, email lists, and social media contacts, Rob explains what you need to protect and why having a…
In this episode of The SDM Show, host Rob Cairns sits down with business coach and multi-certified energy healing master Jason Rosado. Coming to us from Chicago, Jason dives into why every entrepreneur needs a business coach, the art of focusing on your passion areas, and how managing your internal mindset is just as critical…
In this episode, Rob Cairns dives into the critical importance of website security in today's rapidly evolving threat landscape. With AI-driven cyber threats on the rise, simply having a website without proper security management is no longer viable for businesses. Rob breaks down recent industry vulnerability trends, highlights real-world examples, and makes a strong case…
In this episode, Rob Cairns dives into the critical importance of website security in today's rapidly evolving threat landscape. With AI-driven cyber threats on the rise, simply having a website without proper security management is no longer viable for businesses. Rob breaks down recent industry vulnerability trends, highlights real-world examples, and makes a strong case…
