The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
In this episode, Rob Cairns sits down with fellow Torontonian and fractional COO, Patrick Brown, to dive deep into a problem every entrepreneur faces: business overwhelm. Patrick shares his accidental journey from running retirement residences to becoming an expert in operational management. Together, they discuss the critical need for systems, why entrepreneurs struggle to “let…
In this episode of The SDM Show, Rob Cairns sits down with copywriter and digital strategist Todd Jones to discuss his brand-new WebCopy System. Moving past the old "website copy framework," Todd explains why relying strictly on randomized AI prompts is a massive mistake. Instead, he breaks down how to build an AI-agnostic system tailored…
In this episode of The SDM Show, host Rob Cairns sits down with longtime friend, workplace education specialist, and assistant pastor Jeff Brown. Jeff shares the personal calling that led him to write his first book, Foundations: Creating a Hebrews 6 Disciple. Together, Rob and Jeff break down the core structural philosophy behind the book,…
In this episode of The SDM Show, host Rob Cairns sits down with longtime friend, workplace education specialist, and assistant pastor Jeff Brown. Jeff shares the personal calling that led him to write his first book, Foundations: Creating a Hebrews 6 Disciple. Together, Rob and Jeff break down the core structural philosophy behind the book,…
In this monthly digital marketing segment, Rob and Bridget dive deep into the changing landscape of search and consumer behavior. They challenge the traditional perspective of SEO, arguing that SEO is no longer the primary tool for product discovery but has shifted into a tool for validation. They explore how modern consumers rely on social…
In this episode, host Rob Cairns sits down with Joshua Gould, the Founder and CEO of The Big Word, to explore the critical role that relationships, trust, and human connection play in business growth and adapting to technological changes. Joshua shares his extensive entrepreneurial journey—from selling beer in UK call centers to pivoting a international…
In this episode, host Rob Cairns sits down with his long-time friend and colleague, Cal Millar, an esteemed former reporter with a career spanning decades in the Toronto media landscape. Cal reflects on his life on the crime beat, sharing the stories, the people, and the intense experiences that defined his career. The conversation dives…
In a special twist for Episode 657, host Rob Cairns gets put in the hot seat as guest host Todd Jones takes the helm. Todd grills Rob with hard-hitting questions about the evolving landscape of digital marketing. Together, they discuss why marketing trends are shifting faster than ever, the core principles that remain unchanged, and…
Rob Cairns is joined by marketing expert and master storyteller Neal Foard to explore the profound impact of storytelling in business and beyond. Neal shares insights from his advertising career, explaining why stories resonate more deeply with audiences than logic or facts. The conversation delves into the psychology of persuasion, the importance of human connection…
In this episode of The SDM Show, host Rob Cairns welcomes back Mark Westguard, the founder of WS Form, to discuss the significant updates surrounding the platform. The conversation highlights the integration of AI capabilities designed for the upcoming WordPress 7.0 release and explores new features like deep translation support and enhanced spam protection.
In this deeply personal episode, Rob Cairns is joined by WordPress community veteran Michelle Frechette for a candid conversation about mental health and the reality of professional burnout. Michelle opens up about her recent experiences with physical illness and executive dysfunction, while Rob shares his own journey through grief and exhaustion following the loss of…
In this episode, Rob Cairns, the founder and CEO of Stunning Digital Marketing, is joined by Ryan Waterbury of One-Dog Solutions to dive deep into the critical world of WordPress security for agencies. They discuss the shifting landscape of digital threats, the importance of proactive security measures, and the common pitfalls agencies face when managing…
In this monthly SEO segment, host Rob Cairns welcomes digital marketing expert Warren Laine-Naida to discuss the critical role of Google Business Profiles and Bing Places in a successful local SEO strategy. Warren shares actionable advice on optimizing these profiles, leveraging reviews, and integrating local data into broader marketing efforts.
In this episode of the SDM Show, host Rob Cairns sits down with Justin Ricklefs, founder of Gild, to explore the profound impact of storytelling and the concept of "Human First" brands. They delve into how genuine connection, empathy, and simplicity are more effective than complex marketing tactics for building a successful business.
In this episode of The SDM Show, host Rob Cairns welcomes Yuri Gerasymov to discuss the critical role of visual regression testing in web development and the personal and professional benefits of managing side projects.
