The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
Host Rob Cairns returns after an unexpected family loss to welcome regular SEO segment guest Warren Laine-Naida. In this episode, Warren dives into how modern SEO has evolved, urging website owners to move away from purely trying to rank for specific keywords and instead focus on genuinely being found by their target audience. He shares…
In this episode of The SDM Show, host Rob Cairns sits down with longtime WordPress community member Remkus de Vries to discuss his journey with WordPress, page builders versus block frameworks, and the philosophy behind his application, Scanfully. Remkus shares insights on how comprehensive site monitoring—extending beyond simple uptime checks to encompassing active form testing…
In this episode of The SDM Show, host Rob Cairns sits down with longtime WordPress community member Remkus de Vries to discuss his journey with WordPress, page builders versus block frameworks, and the philosophy behind his application, Scanfully. Remkus shares insights on how comprehensive site monitoring—extending beyond simple uptime checks to encompassing active form testing…
In this episode of the Agency Chat segment, host Rob Cairns and co-host Ryan Waterbury dive deep into the practical realities, challenges, and security concerns surrounding the integration of Artificial Intelligence (AI) in modern digital agencies. Moving past the "hype," they explore how AI impacts cybersecurity patching, software development, content quality, and agency cost structures.
This podcast episode features a conversation between Rob Cairns and security expert Tim Nash regarding the evolving landscape of WordPress security and digital privacy laws. The duo explores the controversial decision to delay automated plugin updates by twenty-four hours, arguing that this window primarily benefits hackers rather than protecting site owners. They also critique the…
This podcast features Rob Cairns interviewing Joel Jenkins about his new WordPress tools.. Jenkins explains that he entered a competitive market to provide a privacy-focused alternative that stores data locally rather than relying on external platforms like Google Analytics. A key highlight of the software is the integration of AI agents, which allow users to…
In this episode, Rob Cairns sits down with fellow Torontonian and fractional COO, Patrick Brown, to dive deep into a problem every entrepreneur faces: business overwhelm. Patrick shares his accidental journey from running retirement residences to becoming an expert in operational management. Together, they discuss the critical need for systems, why entrepreneurs struggle to “let…
In this episode of The SDM Show, Rob Cairns sits down with copywriter and digital strategist Todd Jones to discuss his brand-new WebCopy System. Moving past the old "website copy framework," Todd explains why relying strictly on randomized AI prompts is a massive mistake. Instead, he breaks down how to build an AI-agnostic system tailored…
In this episode of The SDM Show, host Rob Cairns sits down with longtime friend, workplace education specialist, and assistant pastor Jeff Brown. Jeff shares the personal calling that led him to write his first book, Foundations: Creating a Hebrews 6 Disciple. Together, Rob and Jeff break down the core structural philosophy behind the book,…
In this episode of The SDM Show, host Rob Cairns sits down with longtime friend, workplace education specialist, and assistant pastor Jeff Brown. Jeff shares the personal calling that led him to write his first book, Foundations: Creating a Hebrews 6 Disciple. Together, Rob and Jeff break down the core structural philosophy behind the book,…
In this monthly digital marketing segment, Rob and Bridget dive deep into the changing landscape of search and consumer behavior. They challenge the traditional perspective of SEO, arguing that SEO is no longer the primary tool for product discovery but has shifted into a tool for validation. They explore how modern consumers rely on social…
In this episode, host Rob Cairns sits down with Joshua Gould, the Founder and CEO of The Big Word, to explore the critical role that relationships, trust, and human connection play in business growth and adapting to technological changes. Joshua shares his extensive entrepreneurial journey—from selling beer in UK call centers to pivoting a international…
In this episode, host Rob Cairns sits down with his long-time friend and colleague, Cal Millar, an esteemed former reporter with a career spanning decades in the Toronto media landscape. Cal reflects on his life on the crime beat, sharing the stories, the people, and the intense experiences that defined his career. The conversation dives…
In a special twist for Episode 657, host Rob Cairns gets put in the hot seat as guest host Todd Jones takes the helm. Todd grills Rob with hard-hitting questions about the evolving landscape of digital marketing. Together, they discuss why marketing trends are shifting faster than ever, the core principles that remain unchanged, and…
Rob Cairns is joined by marketing expert and master storyteller Neal Foard to explore the profound impact of storytelling in business and beyond. Neal shares insights from his advertising career, explaining why stories resonate more deeply with audiences than logic or facts. The conversation delves into the psychology of persuasion, the importance of human connection…
