The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
In this edition of Agency Chat, host Rob Cairns is joined by Ryan Waterbury (One Dog Solutions) to discuss the real-world realities of WordPress security, performance, and why Ryan decided to build custom plugins for his agency. They dive into the overhead of heavy security plugins, moving protection to the server level, implementing Google Fraud…
In this episode of The SDM Show, host Rob Cairns is joined by guest Adam McLaughlin to dive deep into modern marketing, customer experience, and the core elements that build brand trust. Together, they discuss why consistency is the foundation of any great brand, the true definition of authenticity, and why businesses must look beyond…
In this brief and deeply personal episode, Rob Cairns opens up about a major life event that has kept him distracted over the last couple of months. While ensuring all of his digital marketing and consulting clients remained fully supported and up and running, Rob and his family have been navigating the profound loss of…
In this episode, Rob Cairns sits down with Bryan Fikes, the mastermind behind Bonsai Marketing, a growth engine specialized in local service businesses. Bryan shares his personal journey through the extreme highs and lows of entrepreneurship, his decision to embrace sobriety, and how it shifted his life perspective. The conversation dives deep into the evolution…
In this month's installment of the copywriting segment, host Rob Cairns welcomes regular co-host Todd Jones to discuss a critical shift in the modern content landscape: Commodity Content vs. Non-Commodity Content. The duo breaks down how the rise of AI-generated prose has flooded the internet with recycled information, why traditional SEO metrics are evolving, and…
Host Rob Cairns returns after an unexpected family loss to welcome regular SEO segment guest Warren Laine-Naida. In this episode, Warren dives into how modern SEO has evolved, urging website owners to move away from purely trying to rank for specific keywords and instead focus on genuinely being found by their target audience. He shares…
In this episode of The SDM Show, host Rob Cairns sits down with longtime WordPress community member Remkus de Vries to discuss his journey with WordPress, page builders versus block frameworks, and the philosophy behind his application, Scanfully. Remkus shares insights on how comprehensive site monitoring—extending beyond simple uptime checks to encompassing active form testing…
In this episode of The SDM Show, host Rob Cairns sits down with longtime WordPress community member Remkus de Vries to discuss his journey with WordPress, page builders versus block frameworks, and the philosophy behind his application, Scanfully. Remkus shares insights on how comprehensive site monitoring—extending beyond simple uptime checks to encompassing active form testing…
In this episode of the Agency Chat segment, host Rob Cairns and co-host Ryan Waterbury dive deep into the practical realities, challenges, and security concerns surrounding the integration of Artificial Intelligence (AI) in modern digital agencies. Moving past the "hype," they explore how AI impacts cybersecurity patching, software development, content quality, and agency cost structures.
This podcast episode features a conversation between Rob Cairns and security expert Tim Nash regarding the evolving landscape of WordPress security and digital privacy laws. The duo explores the controversial decision to delay automated plugin updates by twenty-four hours, arguing that this window primarily benefits hackers rather than protecting site owners. They also critique the…
This podcast features Rob Cairns interviewing Joel Jenkins about his new WordPress tools.. Jenkins explains that he entered a competitive market to provide a privacy-focused alternative that stores data locally rather than relying on external platforms like Google Analytics. A key highlight of the software is the integration of AI agents, which allow users to…
In this episode, Rob Cairns sits down with fellow Torontonian and fractional COO, Patrick Brown, to dive deep into a problem every entrepreneur faces: business overwhelm. Patrick shares his accidental journey from running retirement residences to becoming an expert in operational management. Together, they discuss the critical need for systems, why entrepreneurs struggle to “let…
In this episode of The SDM Show, Rob Cairns sits down with copywriter and digital strategist Todd Jones to discuss his brand-new WebCopy System. Moving past the old "website copy framework," Todd explains why relying strictly on randomized AI prompts is a massive mistake. Instead, he breaks down how to build an AI-agnostic system tailored…
In this episode of The SDM Show, host Rob Cairns sits down with longtime friend, workplace education specialist, and assistant pastor Jeff Brown. Jeff shares the personal calling that led him to write his first book, Foundations: Creating a Hebrews 6 Disciple. Together, Rob and Jeff break down the core structural philosophy behind the book,…
In this episode of The SDM Show, host Rob Cairns sits down with longtime friend, workplace education specialist, and assistant pastor Jeff Brown. Jeff shares the personal calling that led him to write his first book, Foundations: Creating a Hebrews 6 Disciple. Together, Rob and Jeff break down the core structural philosophy behind the book,…
