Mike King on increasing CTR with personas and the power of internal linking

Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 0:54 – Who is Mike King? 4:01 – Importance of talking at conference for business 5:34 – Technical SEO renaissance 10:40 – The future of natural language generation 15:01 – Should SEO starters use tools or…

Marcus Tandler on making the internet carbon neutral and the importance of website user experience

Marcus and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:01 – What do Ryte and Marcus do?  5:19 – How website UX is important for SEOs 8:37 – How the field of SEO changed into holistic SEO 14:14 – What Ryte does to make the…

Cindy Krum on passage ranking, PWA, voice search and the new SEO tools of MobileMoxie

Cindy and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:18 – Passage ranking: Google indexing text fragments 4:02 – Progressive Web App (PWA) in search results 8:26 – Making indexed information accessible for all languages 11:52 – Cindy’s take on the future of SEO 14:06…

Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO

Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 4:21 – What is a good future proof SEO strategy? 6:25 – How to improve your E-A-T and the role of schema in this 11:13 – How to measure if E-A-T changes have an effect 12:54…

Nichola Stott on running, hiring and evaluating an SEO agency!

Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:47 – When should you hire an agency? 7:52 – Should you keep doing parts of SEO yourself as a business owner? 12:24 – What you should look for in and expect from an agency? 15:12…

Marieke van de Rakt on readability, product marketing and leading Yoast

Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:20 – How Marieke became the CEO of Yoast 4:20 – The origin of the readability analysis in Yoast SEO 7:52 – The importance of readability 12:53 – Readability analysis changes in the past 5 years…

Kristopher Jones on entrepreneurship, investments and ecommerce

Kristopher and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:55 – Building and scaling a business 7:24 – How Kristopher deals with career paths of people in agencies 13:39 – What challenges do Kristopher’s clients struggle with? 19:07 – Investing in companies 20:38 – Kristopher’s…

Phil Nottingham on improving your online video strategy

Phil Nottingham is a video and brand marketing specialist. In this episode, Joost and Phil will cover the following topics related to video SEO and online video strategy. Timestamps indicate when the topic comes up in the recording. Topics: 3:37 – What makes Video SEO so hard? 6:40 – Scaling up with video 10:26 –…