Every week we talk with an experienced and successful WordPress Product owner about their successes and failures, lessons and tips of building, owning, and managing WordPress products.
WordPress is often dismissed as a tool for small websites, but behind thousands of successful agencies lies a growing ecosystem of mission-critical infrastructure. On this episode of WP Product Talk, Katie Keith and Ian Misner sit down with Aurelio Volle, co-founder of WP Umbrella, to explore how a fully bootstrapped company built an essential platform…
Most product marketing assumes customers are actively searching for a solution, but what happens when your ideal customers don’t even realize a solution exists? On June 24th, Matt Cromwell and Zack Katz sit down with Alex Standiford to explore one of the toughest challenges in product marketing: helping potential customers recognize a problem before they…
Join us live on Wednesday, June 17, 2026, at noon Eastern for WP Product Talk as we welcome Gina Gindorf of Loya for an important conversation about why so many online stores struggle to turn first-time buyers into loyal customers. In “The Retention Gap: What WordPress Stores Are Missing,” we’ll explore practical lessons from real…
AI is rapidly changing how support and troubleshooting work—but how do you introduce it without losing trust? In this episode, Drew Wilde, Director of Product Management at GoDaddy, joins us to share how his team built an AI Troubleshooter inside managed hosting for WordPress. Together, we explore how AI can proactively detect, diagnose, and resolve…
AI is rapidly reshaping the e-commerce landscape, but what does that actually mean for store owners and product builders? In this episode, Bryce Adams, founder of Metorik, joins us to discuss the current state of e-commerce and how AI is changing everything from analytics and automation to customer experience and growth strategies. Bryce shares what…
What does vibe-coding look like for a WordPress website? In this episode, Andy Peatling joins us to explore a new approach to building with AI using Miles, an AI Design Partner for WordPress. Miles acts as your AI design partner, helping you create a fully custom block-based design in minutes, then refine it collaboratively. No…
Curious how AI product teams are shipping faster and staying ahead? Join us for Lessons from Docsbot Week and Rapid AI Releases, where we unpack the power of Docsbot Week and what it teaches about modern AI product development. We’re joined by Josh Dailey, Chief Growth Officer at DocsBot.ai, to explore how rapid release cycles…
Running a product on the side sounds exciting, but it comes with real challenges. Our guest Yuri Gerasymov shares his 8-year journey of building and maintaining a product while working a full-time developer job and raising three kids. He will break down how to find ideas, how to get started, and what it takes to…
Matt “TK” Taylor, and Matt Kane from Cloudflare join WP Product Talk to discuss EmDash. Is it an opportunity for WordPress products to expand their reach, or a threat to our ecosystem? In this special episode of WP Product Talk recorded live at PressConf in Tempe, Arizona, hosts Matt Cromwell and Zack Katz sit down…
Moving from client services to SaaS sounds like a technical challenge—but what if the real hurdle is market fit? In this episode, Matt Schwartz, Founder of Checkview, shares how his biggest lessons weren’t about code, but about deeply understanding customers, shaping a roadmap, and questioning assumptions about where agencies truly find value. As he transitioned…
Behind every “simple” website is a complex WordPress agency tech stack—often made up of 10 to 30 disconnected tools for hosting, security, backups, reporting, and more. In this episode, Emmanuel Khoury, Co-founder of WPStaq, pulls back the curtain on what’s really happening inside agencies and why fragmented systems lead to higher costs, slower delivery, stressed…
Join us for an upcoming episode of WP Product Talk titled “All about Growth Marketing” with Stuart Brameld, founder of GrowthMethod, on March 18 at 6:00 PM CET. Matt Cromwell and Ian Misner will dig into what growth marketing for software products really looks like when you’re trying to build traction in a competitive market….
Most teams are rushing to bolt AI onto existing workflows, but that often just scales the dysfunction faster. In this episode of WP Product Talk, we explore AI first principles with Anthony Franco, Executive Director and Founder of FirstStrategy.ai, and why operationalizing AI starts with rethinking the systems behind your business. Join hosts Matt Cromwell…
For years, SEO was the default marketing playbook for WordPress plugin and product businesses. Build content, rank on Google, get traffic. It worked – until it didn’t. AI is changing how people search for information, and organic traffic that took years to build is starting to erode. If your marketing strategy is mostly built on…
In this episode of WP Product Talk, Ben Sibley, co-founder of Independent Analytics, joins Matt and Ian for an honest, tactical conversation about what it really takes to run and grow a profitable WordPress product business with just two people. Ben shares why he intentionally rejected the “grow at all costs” startup mindset and instead…
