Every week we talk with an experienced and successful WordPress Product owner about their successes and failures, lessons and tips of building, owning, and managing WordPress products.
We talked with Colin Devroe, Head of AI at NerdPress, about Model Context Protocol connectors and how they change day-to-day WordPress work. Colin put it simply: an AI only gets useful when you feed it the right information. At NerdPress that means both internal tools and Guided Agent Connector for clients, so an agent can…
Katie Keith from Barn2 and Ian Misner from Kestrel spent this episode on a decision both of them have been living: expand a WordPress product business into Shopify. Katie’s trigger was risk. WordPress drama, possible WooCommerce feature overlap, and a desire to spread platforms before sales dipped. Barn2 has since launched Shopify apps and learned…
Jason Cohen, founder of WP Engine, joined Zack and Katie to talk about pricing as a growth lever. Jason’s core point is that price is part of the product. A low price can pull in customers who are a poor fit. Raising price is about more than revenue per seat. It can change who shows…
Britt Celata joined Katie and me to unpack influencer marketing for tech products, using WordPress.com’s Stories Worth Hosting campaign as the case study. Britt’s definition is useful for WordPress shops: an influencer is someone with a trusted audience speaking honestly to that audience. Britt cares more about trust than follower count. The campaign leaned on…
I hosted part two of our growth panel with Aaron Edwards of DocsBot and Derek Ashauer of Conversion Bridge and Sunshine Photo Cart. We stayed grounded in themes from our Product Growth Survey. A line we kept coming back to is demand. Getting traffic alone does not get you there. Aaron talked industry pages and…
Growth looks different for WordPress product businesses than it did a few years ago. Google organic search is becoming less dependable, AI is changing how people discover and build software, and simply adding more features isn’t necessarily translating into more sales. So what is working? In this special episode of WP Product Talk, Matt Cromwell,…
What happens when you accidentally become a WordPress plugin developer—and then keep going? Jonathan Hall of BerryPress joins WP Product Talk on September 9 with co-hosts Ian Misner and Matt Cromwell to share the winding path from an unplanned venture into plugin development 11 years ago to building multiple plugin businesses and eventually co-founding an…
Your WordPress product website has a big job: it needs to build trust, explain your product, demonstrate its value, and ultimately convince visitors to buy. But what actually makes a product website work for a WordPress plugin or theme? On September 2 at noon Eastern, Imran Siddiq of Web Squadron joins WP Product Talk with…
Before a single line of code is written, the most important product decisions have already been made. Join us on August 12th as Zack Katz and Ian Misner welcome Brad Griffith of Buckeye Innovation for a conversation about why so many digital projects fail long before development begins. From unclear goals and undefined workflows to…
Artificial intelligence is changing the role of software developers in ways that go far beyond code generation. On August 5, Katie Keith and Zack Katz welcome Ross Morsali to explore how AI research workflows are helping developers tackle problems that once seemed far outside their expertise, unlocking new opportunities for WordPress products and beyond. Ross…
Most WordPress product founders start by building a plugin from scratch. Blake Whittle took a different path. As the owner of a WordPress agency managing hundreds of client sites, he acquired Infinite Uploads and Big File Uploads, inheriting an established product, an existing customer base, and a rapidly approaching Black Friday season. On July 29,…
What happens when you challenge one of the most established business models in WordPress? On July 22, Matt Cromwell and Zack Katz sit down with Rémi Corson, founder of SEOPress and creator of Milo, to discuss a different approach to plugin monetization: keeping the core product completely free while generating revenue through payments infrastructure and…
Every WordPress product owner has opinions about what drives growth, but what if your analytics told a different story? On July 15, Zack Katz and Katie Keith welcome Derek Ashauer, founder of Conversion Bridge and Sunshine Photo Cart, to discuss how conversion tracking data shapes the decisions behind his products and marketing strategy. Derek shares…
Are WordPress agencies approaching a point of no return? On July 8, Matt Cromwell and Ian Misner welcome Vito Peleg, founder of Atarim, to discuss the growing divide between agencies that are embracing AI and those struggling to keep pace. As automation reshapes how websites are built, managed, and maintained, agency owners face critical decisions…
WordPress is often dismissed as a tool for small websites, but behind thousands of successful agencies lies a growing ecosystem of mission-critical infrastructure. On this episode of WP Product Talk, Katie Keith and Ian Misner sit down with Aurelio Volle, co-founder of WP Umbrella, to explore how a fully bootstrapped company built an essential platform…
