Every week we talk with an experienced and successful WordPress Product owner about their successes and failures, lessons and tips of building, owning, and managing WordPress products.
Matt “TK” Taylor, and Matt Kane from Cloudflare join WP Product Talk to discuss EmDash. Is it an opportunity for WordPress products to expand their reach, or a threat to our ecosystem? In this special episode of WP Product Talk recorded live at PressConf in Tempe, Arizona, hosts Matt Cromwell and Zack Katz sit down…
Moving from client services to SaaS sounds like a technical challenge—but what if the real hurdle is market fit? In this episode, Matt Schwartz, Founder of Checkview, shares how his biggest lessons weren’t about code, but about deeply understanding customers, shaping a roadmap, and questioning assumptions about where agencies truly find value. As he transitioned…
Behind every “simple” website is a complex WordPress agency tech stack—often made up of 10 to 30 disconnected tools for hosting, security, backups, reporting, and more. In this episode, Emmanuel Khoury, Co-founder of WPStaq, pulls back the curtain on what’s really happening inside agencies and why fragmented systems lead to higher costs, slower delivery, stressed…
Join us for an upcoming episode of WP Product Talk titled “All about Growth Marketing” with Stuart Brameld, founder of GrowthMethod, on March 18 at 6:00 PM CET. Matt Cromwell and Ian Misner will dig into what growth marketing for software products really looks like when you’re trying to build traction in a competitive market….
Most teams are rushing to bolt AI onto existing workflows, but that often just scales the dysfunction faster. In this episode of WP Product Talk, we explore AI first principles with Anthony Franco, Executive Director and Founder of FirstStrategy.ai, and why operationalizing AI starts with rethinking the systems behind your business. Join hosts Matt Cromwell…
For years, SEO was the default marketing playbook for WordPress plugin and product businesses. Build content, rank on Google, get traffic. It worked – until it didn’t. AI is changing how people search for information, and organic traffic that took years to build is starting to erode. If your marketing strategy is mostly built on…
In this episode of WP Product Talk, Ben Sibley, co-founder of Independent Analytics, joins Matt and Ian for an honest, tactical conversation about what it really takes to run and grow a profitable WordPress product business with just two people. Ben shares why he intentionally rejected the “grow at all costs” startup mindset and instead…
AI is everywhere right now, but most conversations stop at content, marketing, or features. This episode goes behind the scenes. Michael Eisenwasser, Co-Founder of Rapyd Cloud, joins Katie Keith and Matt Cromwell for a show-and-tell style conversation about how each of them is using AI behind the scenes in their own businesses. The focus is…
In today’s WordPress product landscape, support can make or break your business. But growing queues and a commitment to providing a great experience, your teams are often juggling multiple top priorities. In this episode of WP Product Talk, hosts Ian Misner and Zack Katz are joined by Ben Meredith to explore how AI can multiply…
In today’s WordPress product landscape, UX is no longer a nice-to-have. It is often the difference between a product people tolerate and one they genuinely want to use. In this episode of WP Product Talk, hosts Katie Keith and Ian Misner are joined by Devin Walker, recently appointed Artistic Director of Jetpack, to dig into…
WordPress is moving fast on AI, and plugin builders need to keep up. On Jan 21 at 6pm UTC+1, WP Product Talk sits down with Jason Adams, Core AI Team Lead at Automattic, to unpack how plugins WordPress AI efforts are shaping what’s possible right now. Jason joins Zack Katz and Matt Cromwell for a…
Today’s users expect speed, clarity, and polish by default. In this episode of WP Product Talk, we dig into Product User Expectations and what WordPress product owners need to stop ignoring if they want to stay relevant. Carl Alexander joins Paul Carter, CEO of BuiltFast, to talk honestly about where products fall short and how…
Product positioning is one of those things everyone talks about, but very few get right, especially when a product’s value isn’t immediately obvious. In this episode of WP Product Talk, we’re going all in on what product positioning really means and how to make it work in the real world. Nathan Tyler, founder of BlinkMetrics,…
Join us for Making WordPress Weird: Nick Hamze on Building for Fun in WordPress, as we explore what happens when you stop taking things so seriously and start creating just because it’s fun. Nick Hamze is known for his playful, unconventional approach to building and his relentless push to keep the creative spirit of WordPress…
Join us for Blocks, Boundaries, and Breakthroughs: Product Development in Modern Woo as we dive into the future of WooCommerce development with the brilliant Kathy Darling, known for her deep expertise in building powerful Woo extensions. We’ll explore how Woo’s shift toward blocks is shaping product strategy and what today’s builders need to understand to…
