Sticky

In this episode, Louis shares how to effectively monetize and scale your newsletter business. He also talks about diversifying revenue streams beyond ads and subscriptions, calculating lifetime subscriber value, and aggressive paid acquisition tactics used by the largest newsletters. Key timestamps: 00:27 – Intro to Louis Nicholls and Spark Loop 02:45 – Louis talks about…

In this episode, Naomi provides insights into Invoice2go’s efforts to grow their newsletter program. She shares learnings from experiments with segmenting their audience and testing different approaches, as well as the real-world limitations and challenges in executing tests and getting buy-in. Key timestamps: 00:53 – Naomi discusses her role at Invoice2go and the goals of…

In this episode, Carin Slater provides behind the scenes at Litmus as she and her team plan, design, develop, test, and analyze the company’s 4 newsletters. She outlines their Agile Marketing process, creative freedom, and focus on engagement and accessibility in each newsletter they produce. Carin also discusses the extensive research and work that went…

In this episode, Dan Oshinsky shares his insights on proven growth tactics for publishers and content creators. He breaks down strategies that work at different stages, from just starting out to having over 1 million subscribers. Dan provides tips on optimizing signup forms, using lead magnets, referral programs, contests, earned media, paid acquisition, and more….

Saeedreza Abbaspour discusses proven strategies for optimizing landing pages, maximizing conversions, and safeguarding subscriber integrity when building a high-traffic media publishing platform.  Key timestamps 00:25 – Who is Saeedreza Abbaspour? 01:24 – Discussion on optimizing the customer acquisition funnel for a site with 100k subscribers with a goal of reaching 1 million. 03:19 – What…

In this episode, Tyler Channell reveals how his company Paywall Project helps small town news sites build subscription funnels that convert readers into paying subscribers. With real examples and data, he provides an actionable blueprint to implement key strategies like metered paywalls, free to paid content upgrades, and sponsorships. Key timestamps 1:41 – The problem…

In this episode, Cedric Chin shares how “earned secrets” are at the core of creating viral, thought leadership content. He shares his process for writing long-form articles and stresses how consistently publishing on a schedule can help build readership. Key timestamps: 0:30 – Who is Cedric Chin? 1:45 – What is Commoncog about? 9:59 –…

In this episode, Alyssa provides valuable insights into various deliverability challenges faced by email senders and offers practical strategies to ensure successful email campaigns and maintain a positive sending reputation. Key timestamps 00:18 – Who is Alyssa Dulin? 01:38 – How to prevent email deliverability issues after a long break from sending newsletters. 04:23 –…

This is a trailer for the launch of our new podcast called Sticky from Newsletter Glue. Sticky will feature interviews with newsletter experts on topics like growth, paywalls, and deliverability. The goal is to provide actionable advice to help media companies and newsrooms build successful newsletters. New episodes will be released weekly every Tuesday wherever…