Web3, NFTs and WordPress with Web3 WP

In this episode, Gaby and Jean Galea talk to Aaron Edwards and Joshua Dailey, co-founders of  Infinite Uploads and WordPress contributors, about Web3, NFTs, and WordPress with Web3 WP. Aaron and Joshua have spent more than 20 years developing and maintaining enterprise WordPress sites. Also, they launched the first (and only) WordPress NFT. Episode Highlights…

Content Creation and Running a Writing Team with Lasso

In this episode, Gaby Galea talks to Sean Brison, Head of Growth at Lasso, about content creation and running a writing team. Lasso is an all-in-one affiliate marketing plugin for WordPress. Episode Highlights and Topics: Lasso: Built out of necessity based on trials of working with other plugins. Content Creation Fundamentals: Know your target audience…

Blocks, Block Themes, Gutenberg, and The Future of WordPress with Rich Tabor

In this episode, Gaby Galea talks to Rich Tabor, Head of Product at Extendify, about blocks, block themes, Gutenberg, and the future of WordPress. Rich has a knack for designing, building, launching, and scaling WordPress products. Episode Highlights and Topics: Block Editor Backlash: Change is hard, especially when it affects your business/lifestyle. Minimalism: Find balance/happy…

Lessons Learned in the WordPress Plugins Business with Adrian Tobey

In this episode, Gaby Galea talks to Adrian Tobey from Groundhogg about lessons he has learned in the WordPress plugins business. Groundhogg offers marketing automation and CRM for agencies and small businesses using WordPress. Adrian has built thousands if not millions of marketing campaigns, sales funnels, and email sequences on behalf of other companies to solve…

Selling Digital Products with Lemon Squeezy

In this episode, Gaby Galea talks to Jason Schuller and JR Farr, two of the four co-founders of Lemon Squeezy, a plugin that helps simplify the selling of digital products. Lemon Squeezy fits under the Make Lemonade product portfolio and the digital maker crew hopes to continually launch and build new products together.   Episode Highlights…

General People Operations with Kyle Maurer

In this episode, Gaby Galea and Mark Zahra talk to Kyle Maurer, Director of Operations at Sandhills Development (recently acquired by Awesome Motive), about general people operations, career progression frameworks, the best way to handle compensation, and organization hierarchy.   Episode Highlights and Topics: Company Leader: Clearly communicate the vision to team/employees. Company Culture: Function efficiently…

Write newsletters where you blog with Newsletter Glue

In this episode, Gaby Galea talks to Lesley Sim, co-founder of Newsletter Glue, a WordPress plugin that helps users send newsletters from within their WordPress dashboard. Lesley and I discuss what Newsletter Glue has to offer and about the business side of starting a WordPress plugin and marketing it.   Episode Highlights and Topics: Newsletter Glue:…

Optimizing your WooCommerce store’s performance with WP Engine

In this episode, Gaby Galea talks to David Vogelpohl, VP of growth at WP Engine, about optimizing a WooCommerce store’s performance for increased conversions and WP Engine’s WooCommerce hosting plans.   Episode Highlights and Topics: Speed Optimization: David describes how speed directly influences sales. Core Web Vitals: Google uses page performance as a ranking factor. Google…

SEO, SEM and SES with 201 Creative

Few hard-and-fast rules need to be followed when marketing a business online. Search engine optimization (SEO), search engine marketing (SEM), and search engine sales (SES) are three pillars that can boost website traffic and grow your business.   In this episode, Jean and Gaby Galea talk to Jared Bauman, co-founder, and CEO of 201 Creative, a…

Making your WordPress site multilingual with Weglot

Do you have customers in different countries or that use different languages? If you want to translate your website and go multilingual, you should consider using the Weglot plugin. It makes WordPress sites available in multiple languages in a matter of minutes.  In this episode, Jean and Gaby Galea talk to Augustin Prot, co-founder of…

The business behind WordPress plugins with WPChill

What goes into the process of developing, acquiring, starting, and maintaining a WordPress plugin?  In this episode, Gaby and Mark talk to Cristian Raiber, CEO of WPChill, a company that offers the Download Monitor, Strong Testimonials, and Modula plugins.    WPChill is a WordPress development studio located in Romania. Currently, WPChill’s products power more than 600,000…