plugin.fm is a value-first podcast that aims to inspire, entertain, and educate indie developers and software product makers by diving into discussions with industry experts.
In each episode, we’ll explore their perspectives and firsthand learnings to share actionable tips and insights to help you launch and grow your software product business.
Aaron walks us through his evolution as a content creator, from niche accounting courses to developer education that reaches thousands. You’ll learn how to create developer-focused videos that respect your viewer’s time, communicate personality, and actually get watched. Whether you’re building a product, growing an audience, or just tired of writing blog posts into the…
We explore how to find the right influencers, build relationships, structure partnerships, and create campaigns that drive real results. Whether you’re a founder, marketer, or product creator, this episode delivers actionable strategies for using influencer marketing to grow your business. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins,…
In this episode of plugin.fm, Meg Scarborough, founder of content agency Megawatt (now acquired by LaunchSquad), shares why traditional marketing tactics fall flat with technical audiences. She unpacks the nuances of developer psychology, explains why trust and proof beat flashy claims every time, and breaks down how non-technical marketers can still create content that speaks…
In this episode of plugin.fm, Patrick Rauland speaks with Tom Whatley, the founder and CEO of Grizzle, a content marketing agency specializing in driving organic growth for SaaS and tech companies. Tom shares his expert insights on how to develop a product-led content strategy that not only educates customers but also highlights your product as…
In this episode, Tamara Omerovic from Underdogs Marketing shares how she built a thriving content community, scaling Databox’s newsletter to 13,000 contributors using expert-driven UGC. Her innovative approach enabled the company to produce authoritative content with minimal internal resources. We break down how software companies can harness UGC to build credibility, strengthen community, and create…
We cover how to implement lifecycle marketing, increase customer lifetime value, and ensure that every touchpoint strengthens relationships and fuels business growth. Whether you’re just starting or looking to refine your approach, this episode is packed with actionable insights to help you create a marketing engine that works. plugin.fm is brought to you by Freemius,…
Erica reveals her best strategies for defining content pillars, engaging with your audience, and balancing self-expression with strategic growth. Whether you’re a solopreneur, founder, or just starting out, this episode will help you craft a platform that truly resonates. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes,…
With years of experience helping SaaS businesses grow through content, Devin provides actionable strategies for solopreneurs to create value, foster trust, and position themselves as industry leaders. If you want to grow your influence and build lasting authority, this episode will give you the insights you need. plugin.fm is brought to you by Freemius, your…
Fractional workers — or part-time employees — can elevate your business without the commitment of a full-time hire. In this episode, Margaret Kelsey explores how a fractional CMO can help you reach your target audience, dominate your niche, and scale efficiently with limited resources. She also explains why SEO isn’t the silver bullet it once…
Marketing often begins as a solo effort, but scaling requires strategic decisions about hiring a marketer, structuring a team, and growing operations effectively. In this episode, marketing leader Lindsay Tjepkema shares her insights on building a marketing team from the ground up. With a career spanning B2B branding across e-commerce, app development, and martech, Lindsay…
This is the first episode of the season and the one where we explain why Goran is joining as the new co-host. We dig into why marketing is the bridge between a great product and a great business, how marketing is evolving, and why you should be really specific about whom you target and when. …
Vova Feldman is a self-confessed serial entrepreneur and full-stack developer with a passion for helping software product makers earn a living from their passion projects. In 2011, while doing enterprise sales, Vova learned the importance of tailoring a price to a buyer and why psychology can powerfully impact the sales process. Years later, Vova experimented…
Jason Cohen is the founder of the renowned WordPress hosting company WP Engine. His background in building and scaling successful businesses means he’s not only a serial entrepreneur but also an investor and startup mentor. His journey as a founder includes various undertakings — including co-founding Smart Bear Software — which makes him an expert…
Joost de Valk shaped the landscape of WordPress SEO with his company Yoast. What started as a small bootstrapped product grew into a 40-person enterprise with over 12 million websites using the flagship product Yoast SEO. Incredibly, this was just the beginning of Joost’s journey. In 2021, Joost and his wife Marieke van de Rakt…
Amir Helzer is the founder of OnTheGoSystems, the company behind WPML, a leading multilingual plugin used by over a million websites. Originally, WPML was a freemium plugin, but due to unfortunate — even somewhat controversial — circumstances, Amir and his team decided to make the product paid only. This business model shift would end up…
