Now That You’re Blogging, Pair it With Email Marketing

So much of our small business marketing efforts go back to our websites. What will we post on social media? Answer: what’s on your website? What will we send in our email marketing campaigns? Answer: what’s on your website? Blog posts. Blog posts are often looked down upon like they’re the red-headed stepchild of the…

Even If You Build It, They Won’t Come — Unless You Tell Them!

“Shoeless Joe,” and the movie from that book have both been misleading people for years. “If you build it, he will come.” That’s the biggest load of malarkey. That doesn’t work for “Field of Dreams” in the real world. No one comes to a concert, book launch, website, or restaurant unless they know about it….

Why Does Content Matter for Small Businesses?

You have a website for your small business but what about the blog? That’s what most people refer to as “content” in “content marketing.” Don’t worry, blogging isn’t a four-letter word and you can definitely do it. But for this episode, we’re going to focus on why content matters for small business websites.    (00:01):Welcome…