Launch With Words is a podcast that supplements the WordPress Plugin of the same name. As small business owners, we sometimes forget how important it is to focus on the content on our websites. What’s content? Well, it’s the words.
So, let’s talk about business marketing that centers around words.
Get the Launch With Words Plugin for free on WordPress:
https://wordpress.org/plugins/launch-with-words/
The Launch With Words starter pack has a blogging prompt for a case study in the Month of May. “This is a great time to go to your inspiration journal and look for a case study that can be written. Get the content published before people start going on vacations and forget about hiring a…
So much of our small business marketing efforts go back to our websites. What will we post on social media? Answer: what’s on your website? What will we send in our email marketing campaigns? Answer: what’s on your website? Blog posts. Blog posts are often looked down upon like they’re the red-headed stepchild of the…
“Shoeless Joe,” and the movie from that book have both been misleading people for years. “If you build it, he will come.” That’s the biggest load of malarkey. That doesn’t work for “Field of Dreams” in the real world. No one comes to a concert, book launch, website, or restaurant unless they know about it….
So many people are afraid of publishing on the internet because “screenshots are forever.” That’s a good mentality if you’re hesitant to start sexting with the guy you met on Tinder. However, that mentality holds you back in business. See, as small business owners, we can use this to our advantage. As we continue to…
There is one reason why writing for your business blog is hard. Because it puts us in the mindset of school and the pass-fail mentality. Once you realize that this isn’t a term paper, you’ll realize that writing for your business blog is easy. This isn’t school. It’s your business. You know it — very…
Not everyone has to be a great writer. We’re not all Ernest Hemingway. That’s fine. There are plenty of tools and tricks that you — the business owner — can employ in order to get started. From voice typing in Google Docs (or Siri in Apple’s Notes) to paying for Jarvis.ai or Bertha.ai, you have…
One of the blocks small business owners have with blogging is with overwhelm. One of the misconceptions is that just because you start blogging, you need to have the same volume as the New York Times. It’s simply not true. Blogging is about establishing yourself as an authority in you field while showing some personality…
You have a website for your small business but what about the blog? That’s what most people refer to as “content” in “content marketing.” Don’t worry, blogging isn’t a four-letter word and you can definitely do it. But for this episode, we’re going to focus on why content matters for small business websites. (00:01):Welcome…
