WordPress Businesses Are Moving From Products to Services
Robbie Adair has run her agency for over 20 years and has navigated many technology shifts. In this episode, Robbie says that we’re in the middle of a major shift in the WordPress business. AI means that products are less valuable, but services are more valuable than ever. Customers need experts to help them navigate all the choices and challenges presented by AI. Robbie is incredibly positive about the opportunities in front of us. There are endless opportunities for people in the WordPress community to thrive in this new area.
Find more about Robbie’s work at https://mediaateam.com.
Timestamps:
02:00 – Robbie’s experience at PressConf and the Arizona heat
03:45 – The vibe of small industry-focused conferences and community building
07:41 – Industry anxiety around AI and the importance of embracing change
09:08 – How agencies are balancing AI adoption with trusted human expertise
11:01 – Decline and resurgence in product versus service models
12:25 – The power of long-term relationships in a changing ecosystem
14:34 – Evolving client needs: from websites to integrated solutions including podcasts
17:28 – How agencies are adjusting to AI-driven content creation
20:10 – Using podcasts and video for better customer engagement and brand storytelling
22:35 – The importance of personal voice and authenticity in AI-generated content
25:17 – The limitations of current AI tools in editing and content refinement
28:58 – Practical AI tools for internal use: Notebook LM, Claude, and privacy considerations
32:22 – Agency experiments with AI tools for website design and content generation
35:23 – The ongoing evolution of AI tools and their impact on agency workflows
38:32 – Robbie’s enthusiasm for the future of AI and agency growth
39:16 – Connecting with Robbie and her new agency-focused podcast
