The business behind WordPress plugins with WPChill
What goes into the process of developing, acquiring, starting, and maintaining a WordPress plugin?
In this episode, Gaby and Mark talk to Cristian Raiber, CEO of WPChill, a company that offers the Download Monitor, Strong Testimonials, and Modula plugins.
WPChill is a WordPress development studio located in Romania. Currently, WPChill’s products power more than 600,000 online businesses and have been downloaded over 5.8 million times.
Episode Highlights and Topics
-
2020 Year in Review: Cristian shares numbers, graphs, and future plans for WPChill.
- WPChill: Started with WP theme shop and switched back to agency work to survive.
- Modula: WPChill saved up enough money in one year to buy and acquire first plugin.
- What and Why: Build on products that help people, solve a need, and solve a problem.
- Partnerships/Collaboration: As WordPress matures, there’s more money and players.
- User Feedback: Customers tell companies not what they want, but how to fix a problem.
- Freemium/Premium Models: Depends on financial support to build user base/feedback.
- Plugins: Data need to be collected, analyzed to understand user experience, personas.
- Platforms and Plugins: SaaS solutions moving into WordPress space for convenience.
Resources/Links:
- Cristian Raiber on Twitter
- WPChill
- Download Monitor
- Strong Testimonials
- Modula
- 2020 Year in Review
- Liquid Web
- Freemius
- MailChimp
- WP Rocket
- Spotlight WP
- WooCommerce
- Castos
- RebelCode
- Mark Zahra on LinkedIn
- WP Mayor
