Jason Agnew, Co-founder & CTO of Big Bite, breaks it down simply. You don’t need expensive infrastructure or enterprise setups to begin. He explains that WordPress out of the box is already powerful enough, especially when paired with a solid theme and tools like ACF to extend functionality. The key is not to overcomplicate things…
Matt Cromwell, Founder and CGO of Roots & Fruit, shares insights on product growth, customer experience, and building in the WordPress ecosystem. We explore product-led growth, community trust, and what it takes to scale sustainable WordPress businesses. Episode out now. Watch Soon. #MattCromwell #GiveWP #WordPress #ProductGrowth #WPLegends
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Elliot Richmond discusses his 20+ years with WordPress, from early b2 days to founding a successful pizza delivery business powered by WordPress and WooCommerce. He shares plans for a pizza plugin and licensing model, and explains his new partnership with Automattic, creating educational WordPress.com YouTube videos. He highlights the flexibility, creativity, and feedback loop of…
In WP Legends Episode 131, Matt Cromwell, Founder and CGO of Roots & Fruit, shares lessons from building and scaling WordPress products. From GiveWP to advising product teams today, he brings a clear perspective on product growth, customer experience, and long-term strategy. We dive into product-market fit, customer feedback loops, north star metrics, and product-led…
In this video, we break down how HTTP status codes work and what they mean every time you request a webpage. From common responses like 200 OK, 404 Not Found, 500 Internal Server Error, and 403 Forbidden, you’ll understand how servers communicate with your browser. We then dive into one of the most unusual and…
Matt Cromwell, Co-founder of GiveWP, breaks down what should come first: paid ads or product-led growth. He explains that paid ads only work once your foundation is strong. Without a well-understood product, clear positioning, and optimized pages, ads simply burn budget without meaningful returns. Product-led growth helps you refine your offering, understand your customers, and…
In this episode, Rob Cairns and co-host Bridget Willard dive into the confusing world of AI pricing models. They compare the current "token-based" and tiered pricing of AI tools to the complex, often frustrating cellular plans of the mid-2000s, discussing how this lack of transparency impacts small business owners and developers alike.
In this episode, host Adam Weeks discusses cybersecurity strategies with Andrew Killen, Aaron Campbell, and Mart Virkus, exploring the collaboration essential for addressing evolving cyber threats.
Seb de Lemos, CEO of Hosting.com, shares how he scaled hosting infrastructure across AWS and GCP in 80+ global locations and what it really takes to build a global hosting company. We dive into the real mechanics of scaling, the trade offs founders do not see coming, and how the hosting ecosystem is evolving behind…
In WP Legends Episode 130, Seb de Lemos, CEO of @wearehostingcom shares how he went from accidentally getting into hosting to building and scaling global infrastructure that powers millions of websites. With experience across product, platforms, operations, and acquisitions, he brings a clear perspective on what it really takes to build a hosting company people…
In this episode, Derek Hanson chats with Devin Walker about Jetpack Social updates, including interface redesign, Twitter integration, AI features, and upcoming WordPress 7.0 enhancements for WordPress users.
Todd Han, Founder of Dynadot, built the company with a simple belief. The internet deserves better domain services. By focusing on simplicity, automation, and customer control, Dynadot now powers millions of domains worldwide. In this episode, we explore independence, infrastructure, and why trust is at the core of the open web. Episode out now. Watch…
Google Analytics 4 is not a good platform. It’s hard to use. It’s not privacy-friendly. You can do better. Derek Ashauer runs Conversion Bridge which can connect your WordPress site to over 20 different platforms including Plausible, Fathom, User Maven, Pirsch, Microsoft Clarity and others. In this episode, we consider many of these alternatives to…
This episode is a recording of a February 2026 WordPress Accessibility Meetup, brought to you by Equalize Digital. At this event, the UK Ministry of Justice Senior Accessibility Specialist Samantha Merrett walked everyone through what it really takes to create digital documents that are accessible in the real world, not just in theory. Instead of focusing…
