Matt Cromwell, Co-founder of GiveWP, on AI Ads and the Future of Advertising
Matt Cromwell, Co-founder of GiveWP, breaks down what should come first: paid ads or product-led growth. He explains that paid ads only work once your foundation is strong. Without a well-understood product, clear positioning, and optimized pages, ads simply burn budget without meaningful returns. Product-led growth helps you refine your offering, understand your customers, and…