In a crowded market, how can your agency stand out in your industry? Chris Ducker shares his experiences of elevating himself above his brands, being the face and voice that people first connect with. We also look at how building a personal brand has helped grown my agency. And finally, we can’t help but talk…
Brad Williams of WebDevStudios knows a thing or two about client relationships. In this episode, We start at the beginning with finding a client, the proposal process, and touch on things like having a Discovery phase. It puts a nice cap of what we’ve been talking about for the last 3 weeks – the importance…
Geek out with us as we share the WordPress tools we use to run our agencies. Meet my mate Róbey Lawrence who has grown his agency and developed productized brands for his services all of which are cleverly linked through themeing, messaging and subject. This is a proper geek out session, there is something for…
Jen Jamar is a marketing strategist who currently works for Modern Tribe. Jen really knows her stuff, which I loved because I learned a ton. And the best part? We talk about a strategy for marketing that won’t cost you thousands of dollars in Facebook Ads! In this episode we cover all sorts of stuff…
How do you harness the power of “funnels” for your business? What IS a “funnel”? You may have been creating funnels for longer than you realised. Mike Killen unpacks what a funnel really is, and highlights the importance of providing really valuable content that will educate, build credibility and encourage the consumer down the right…
Nicole Kohler is a Growth Marketer at Automattic; most of her job revolves around building and publishing content for her team and her main product, Jetpack. So in this episode, I talk to Nicole about Content Strategy. This is something I struggle with, and usually just publish when I think of stuff. Nicole provides us…
Being profitable is not always about selling more and gaining more clients. In this workshop we talk through basic cost management and how we keep our finger on our financial pulse to make informed decisions and ensure we have a good balanced approach to work and play. PROFIT AND LOSS It is essential to know…
This week I’m talking to not one but two WordPress professionals. Travis and Andrew Lima are employees of Paid Memberships Pro, the most complete membership solution for your WordPress site. This is my second attempt to interview Travis and Andrew, the first went horribly wrong when I forgot to hit the record button. So we thought…
Rian Kinney is an intellectual property lawyer and today we talk about the legal side of starting a business She’s been on Office Hours to discuss contracts so I wanted to talk about IP – copyright and trademark. How it works, what the process for getting a trademark is, what the right text for your…
Many agency owners shy away from offering SEO as it seems to be such an unknown quantity. It can seem confusing, hard to track and hard to manage. Rob Watson helps us understand how to begin to add SEO services that are manageable and scaleable. Grab Rob’s free SEO guide here: https://www.clicktosale.co.uk/seoguide Connect With Rob…
Continuing our series on How You Build a Business, today I get to talk to Sara Dunn about niching down. She’s been pretty public with her process, starting a YouTube channel to discuss her decision making. I loved chatting with her about this because it can be tough and scary to decide to limit your…
How do you get more engagement for your content? How can you effectively promote it across multiple platforms and mediums? Amy Woods of Content 10x shares strategies and tips for repurposing your content in easy and manageable ways. She also shares her story from a job she enjoyed, through a life threatening illness through to…
Brent Shepherd, developer behind the Subscriptions extension for WooCommerce, joins me today to talk about subscription sites and recurring income using WooCommerce.
Are you struggling to attract higher paying clients? Troy Dean from WP Elevation shares how he, and 100s of WP Elevators have repositioned their businesses for success. Troy is running a series of webinars on how to run a WILDLY successful WordPress business. Find out more at: https://agencytrailblazer.com/wpewebinar During the show, Troy unpacks the phrase…
This is Part 1 of our mini series, “How You Build a Business” In today’s episode, I get to talk to Dr. Sherry Walling. She’s kicking off our miniseries on how to build a business and she helps us answer a very important question: “Am I ready to start my own business?” Sherry is a…
