Getting noticed helps you attract leads and sales. An effective PR strategy involves creating content that catches peoples attention. In today’s episode, Janet Murray shares how to get exposure by creating engaging content. She talks us through key content and strategies for both traditional media and online. Find out the answer to: What is PR?…
Confession – I had not been taking SEO seriously enough… that is until something happened that blew me away. (Listen to today’s episode to find out what). Kyle VanDusen as a result connected me with today’s guest, Chris Castillo for him to share his story and lessons he has learned along the way. He launched…
It’s episode 16 of the WP hacker cast and today I’m talking with Corey Maass. Corey is an experience web developer, app maker, plugin builder and musician. Over the course of his career he has built a host of plugins and apps under his Gelform banner, but the most popular of those is the KanbanWP…
Closing out Season 4 is Beka Rice, Head of Product at Jilt! After an entire season about hearing about Jilt, Beka and I dig deep into how it was built, how to be effective with your abandoned cart emails, GDPR, and much much more. It’s a great way to close out the season and I’m…
Without connecting with community, peers and other friends, your agency could be missing out on ideas, strategies and partners that will help your business grow and thrive. Michael MacGinty has been running his agency for 20 years, but was only introduced to all the amazing online groups once his business pivoted to WordPress. Michael’s takeaways:…
Thomas Umstattd is a plugin and agency owner who’s has great success in crowdfunding his products. His take is a fantastically interesting one and he offers lots of great advice – so much that we even have a bonus over on Patreon. This is definitely one of my favorite conversations – I learned a ton…
Email marketing is tough! Conversions can be very low for a lot of effort. Mikael from ManyChat introduces us to “Messenger Marketing”, a way to connect with your audience on the platforms they use that has increadibly high conversion rates. Together we create scenarios how an an agency might use messenger to: Attract Nurture Sell…
This week we talk about WooCommerce 3.4 and GDPR, Gutenberg blocks for WooCommerce product pages, digital currency and online stores, Stripe Radar and Square buys Weebly.
Stacy Kvernmo is a UX/UI Developer at OddBird. I met Stacy on another podcast and was really excited to talk to her about a number of tools and views she has about creating good code while working on a team. We talk about process, UX, and more in this episode. She and here team are…
We meet the Marketing Manager of 93digital, an exciting WordPress Agency based in London. He shares insights into agency life, as well as how they generate leads through providing valuable information in multiple formats. From case studies, special reports, events resources, speaking and more, 93digital have invested in creating value which in turn leads to…
Evan Calkins created Hoban Press & Hoban Cards after he bought his first letterpress machine. He’s a master of his craft and I was really excited to talk to Evan because I’m very interested in that creaft. He creates fantastic looking business cards and sationary, and even did my cards! We’ll talk about what it’s…
Phil noticed that huge global agencies are hurting. They are losing large projects to much smaller agencies and consultancies. Noting this was due to flexibility, speed and price, Phil wanted to be on the right side of history launched his creative agency. Content creation, predominanltly through video has allowed him to create a huge audience…
It’s episode 14 of the WP Hacker Cast and today I’m taking to Daniel Bachhuber. Daniel is an experienced WordPress developer, having worked for companies like Automattic and Human Made. He is also a very prolific contributor to WordPress projects, such as the Rest API and WP CLI, the command line interface for WordPress. Daniel…
Nancy Hildebrandt has a lot of experience in documentation and software systems, starting back in the Sun/Java days. In this episode, we talk all about building out a good support system and what that process looks like. We also talk about the importance of creating good documentation, listening to your customers, and so much more….
