Optimizing your WooCommerce store’s performance with WP Engine
In this episode, Gaby Galea talks to David Vogelpohl, VP of growth at WP Engine, about optimizing a WooCommerce store’s performance for increased conversions and WP Engine’s WooCommerce hosting plans.
Episode Highlights and Topics:
- Speed Optimization: David describes how speed directly influences sales.
- Core Web Vitals: Google uses page performance as a ranking factor.
- Google considers 3 components for a Core Web Vitals score:
- Largest Contentful Paint (LCP)
- Cumulative Layout Shift (CLS)
- First Input Delay (FID)
- Plugin Performance: Evaluate yearly to determine if purpose is to generate value, money.
- PageSpeed Metric: Compare and segment mobile, geography, and ISP levels.
- Hosting: Woo stores are dynamic and why it matters – no significant caching, core server.
- Content Distribution Network (CDN): Stores website pieces on servers around the world.
- ElasticPress: Solution that makes WordPress search better to make conversions/sales.
- Cheaper, Expensive, or Managed: How to select the best hosting option, price, provider.
- Fundamental Mission: Deliver performance, ease into market, and drive more sales.
- Visuals: Images and themes impact speed optimization, but CDN helps Woo stores.
- Page Builder Plugins: Functional tools to fill in critical holes and gaps to deliver value.
Resources/Links:
- David Vogelpohl on Twitter
- David Vogelpohl’s Custom Google Analytics Report
- WP Engine
- WooCommerce
- Core Web Vitals
- Google Analytics
- PageSpeed Insights
- Search Engine Land
- WP Rocket
- NitroPack
- Cloudflare CDN
- ElasticPress
- React
- WPCore
- Elementor
- Gutenberg Block Editor Filter
- Beaver Builder
- StudioPress
- Genesis Framework
