Paywalls and Advertising are a Perfect Combination for Publishers
We have a lot of guests on the PublishPress podcast who are building paywalls for publishers.
Chris Ward from the Publisher Desk believes we should take a different direction. He argues that paywalls only make sense when you combine them with a strong commitment to advertising. Some users will just never pay for content, but you can still provide value for them and earn revenue from them.
Chris has a long and deep history in the advertising world. He worked in advertising at News Corp and then Undertone, a big ad network. Chris is now the co-founder of The Publisher Desk, a publishing and advertising agency. He also takes his own advice and runs a network of sports content websites.
Find out more about Chris’ work: https://www.publisherdesk.com
