The SDM Show

Rob Cairns talks to Phil Storey about his WordPres product Glow. Show Highlights: 1. What is Glow? 2. How is Glow different from its competitors. 3. Roadmap for Glow.

Rob Cairns discusses why to clean your email list. Show Highlights: 1. Why do clean your list. 2. What is list cleaning. 3. A case study on cleaning your list.

Tim Nash and Rob Cairns talk about scams going into the holiday period. Show Highlights: 1. What are the types of scams? 2. How to protect yourself from scams. 3. Scams go up during the holiday season.

Rob Cairns and Ryan Waterbuy talk about Contacts and TOS. Show Highlights: 1. Why contracts matter. 2. Why agencies need to enforce there TOS. 3. How these help protect your agency.

Rob Cairns shares his podcast origin story and why he got into podcasting.

Rob Cairns talks to Todd Jones about creating demand. Show Highlights: 1. What is demand? 2. How to include demand in copywriting. 3. How VHS made a demand. 4. The best product does not always win.

Rob Cairns talks to Bud Kraus about his podcast Seriously Bud. Show Highlights: 1. What is Seriously Bud About? 2. What stories does the podcast tell? 3. What types of guests come on the show?

Rob Cairns talks about how to upgrade to WordPress 6.7 Show Highlights: 1. Backup first. 2. Update. 3. Test and test again.

Rob Cairns and Todd Jones talk about skills in copywriting. Show Highlights: 1. Research as a skill. 2. Understanding the culture of where you are writing. 3. What to look for when hiring.

Rob Cairns talks to Ryan Ryan Waaterbury about bad clients. Show Highlights: 1. Why do you need to fire your worst client every year? 2. Why some clients are not a good match. 3. How to manage your clients.

Rob Cairns and James Bullis talk about mental health. Show Highlights: 1. Why mental health is important. 2. Seeing a professional can help. 3. A great resource is mentioned in the show. 4. James shares his journey.

Warren Laine_Naida talks about how SEO is impacted by AI. Show Highlights: 1. AI is impacting search engines. 2. Google is in panic mode. 3. SEO is adapting to AI.

Rob Cairns talks to Michelle Frechette the busiest lady in WordPress. Show Highlights: 1. How many hats does Michelle wear? 2. How does Michelle manage her time? 3. A general WordPress discussion

Rob Cairns talks about charging what you are worth.

Rob Cairns talks to Todd Jones about What to Charge as a Copywriter. Show Highlights: 1. Thoughts on what to charge. 2. Do not charge by the word. 3. Other things to look at when charging for oopywriting.