The SDM Show

Rob Cairns is taking the SDM Show on the road and will be recording at WordCamp Canada.

Rob Cairns talks to Ryan Waterbury about growing an agency. Show Highlights: 1. When to hire. 2. What kinds of skills to hire for? 3. Partnerships. 4. Automation

Rob Talks about Why Consistency in Marketing Matters. Show Highlights: 1. Why Consistency Matters. 2. How to be consistent. 3. Planning your marketing.

Rob Cairns talks to Todd Jones in their bi-weekly segment "Copywriting with Todd Jones". Show Highlights: 1. What is copywriting? 2. Components of copywiring. 3. What makes good copywriting?

Rob Cairns talks to Andrew Palmer about pricing. Show Highlights: 1. Do not fight the race to the bottom. 2. What to consider when pricing. 3. Should we do Black Friday sales?

Rob Cairns talks about Variable Products in e-commerce. Show Highlights: 1. What is a variable product? 2. Variable products make for a better user experience. 3. All e-commerce platforms support variable products.

Rob Cairns talks to Alex Staniford about his new affiliate marketing product Siren. Show Highlights: 1. What is Siren? 2. Features of Siren. 3, Why use Siren?

Rob Cairns talks to Alex Standiford about his new affiliate marketing product Siren. Show Highlights: 1. What is Siren? 2. Features of Siren. 3, Why use Siren?

Rob Cairns talks about why he uses a booking system. Show Highlights: 1. Why to use booking systems? 2. Booking systems save time. 3. The booking system can interface with Google Calendar

Rob Cairns and Todd Jones Introduce Todd's New BiWeekly Segment on the SDM Show. Show Highlights: 1. What is the new segment? 2. What is Copywriting with Todd Jones? 3. Some of the topics we will cover in future episodes.

Rob Cairns talks about changes to The SDM Show. Show Highlights: 1. Changes that are coming. 2. A new segment with Todd Jones. 3. The SDM Show schedule.

Rob Cairns talks to Adian Tobey about Email Marketing. Show Highlights: 1. Why does E-Mail marketing matter? 2. Subject lines in e-mail marketing. 3. Groundhogg roadmap.

Rob Cairns talks about why Inperson events matter. Show Highlights: 1. Connection is deeper in person. 2. We crave meeting people in person. 3. What we get from in-person events.

Rob Cairns and Ryan Waterbury discuss why it is important to own your marketing material. Show Highlights: 1. Business Owners need to own their digital assets. 2. Why do you as a business owner need to own your domain? 3. Do not forget about your print assets.

Rob Cairns talks to Joshua Hammer from Sucuri about Website Security. Show Highlights: 1. What causes WordPress sites to be hacked? 2. Things people can do to protect themselves. 3. Should you do backups at the site level or server level?