Episode 207: Consistency in Marketing Matters
Rob Cairns talks about why consistency in Marketing matters. Show Highlights: Constancy Matters. It takes 7 to 15 touches to get people to notice you. Quantity can matter as well.

The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
Rob Cairns talks about why consistency in Marketing matters. Show Highlights: Constancy Matters. It takes 7 to 15 touches to get people to notice you. Quantity can matter as well.
In this episode Rob Cairns sits down with Topher and Cate DeRosia to talk about the HeroPress network. Show Highlights: What is HeroPress? How and why HeroPress was founded? The future of HeroPress. Why the WordPress community matters.
Rob Cairns talks about the changing world of WordPress security with the Ukraine Invasion. Show Highlights: Security started changing with Covid. Bot attacks are up. You can no longer DIY your security.
Rob Cairns sits down with Michael Short of GoWP to talk about why Outsourcing can benefit your agency. Show Highlights: Why outsourcing? Can outsourcing help you scale? What type of tasks can you outsource? Where to go for outsourcing.
In this episode, Rob Cairns shares his WordPress origin story. Show Highlights: Why Rob Got into WordPress? Why WordPress? WordPress is not just a blogging platform.
Rob Cairns sits down with Ryan Waterbury to discuss Marketing Funnels for your agency in this on going monthly series for agency owners. Show Highlights: What is a marketing funnel? Your offer matters. Why segmenting your list matters. How to build a landing page.
Rob Cairns talks about his podcast journey after doing over 200 episodes. Show Highlights: Lessons learned. How Rob produces his podcast. A big thank you to all those involved.
Wow where time has gone. In this special episode 200, I sit down with Bob Dunn (Bobwp) and we talk about all things WooCommerce. Show Hightlights: Episode 200 – All I can say is wow! What is going on with Woo Commerce. Bob Dunn’s Podcast journey. Trends in Woo Commerce
In Part 2 of the Agency series, Rob Cairns sits down with Ryan Waterbury to talk about the changing world of PPC ads. Show Highlights: What are PPC ads. What Ads convert. Is privacy impacting PPC ads. The changing rules of Facebook Ads.
Rob Cairns sits down with Ryan Waterbury and talks about how to manage with Agency Clients. Show Highlights: How to manage your clients. What processes should your clients use. How do you deal with scope creep. Do we keep bad clients?
In this podcast I had the pleasure of sitting down with Matias Ventura (the Lead for Gutenberg at Automattic) and Birgit Pauli-Hack (From Automattic/Gutenberg Times), We discussed my move to Gutenberg/Blocks from a WordPress Page Builder. We also talked about the roadmap to WordPress 6.0 . Show Highlights: Talked about the challenges of moving to…
Rob Cairns sits down and talks lead generation with Shiv Gupta. Show Highlights: What is lead generation? What is the best way to do lead generation? Other methods to generate leads. What leads can do for your business.
Rob Cairns sits down with Nick Diego to talk about FSE (Full Site Editing) in WordPress. Show Highlights: Why FSE? How FSE will benefit your WordPress website. The future of FSE. The future of Gutenberg. The future of WordPress.
In this solo episode Rob Cairns talks about a big email tip to save you time. Show Highlights: What is the big tip? How to use this tip? How to manage customers using this tip
Rob Cairns sits down with Michelle Frechette to talk about community. Show Highlights: How Michelle is involved in the community. Why Community matters. Diversity in the community. How to deal with issues in the community.