Trailblazer FM is a podcast that aims to help you build a WordPress agency that you, your employees, your clients, your suppliers, and your families all love.
We focus on practical advice to make achievable changes in your business that help improve your bank balance and wellbeing whilst not exhausting you with the hustle culture that is prevalent on the internet today!
Time tracking is often seen as a necessary evil – something that takes time away from doing client work or feels like micromanaging employees. In this episode I interview Ilia from Toggl to discover why those assumptions are wrong. We discuss real-world examples of how time tracking provides valuable data to help agencies work more…
Running an agency is tough, but invaluable lessons can be learned from those who’ve spent years growing in the trenches. In this episode, I sat down with Jon Tsourakis, a veteran agency owner of over 15 years, who doesn’t look a day over 30. (Had to say that in case he reads this.) As the…
Do you feel like your website or brand is lost in the endless sea of search engine results? Does it seem like no matter what you do, you just can’t break onto page one or get those coveted top rankings? Well, today’s guest, Jason Barnard is here to help you finally stop getting buried by…
Are you struggling to attract high-paying clients who see the immense value in what you offer? Do you find yourself exhaustively pitching potential clients who just don’t get what makes you different? In this eye-opening episode, Helen Knight joins us to share her proven framework for positioning yourself as the obvious choice for your ideal…
Struggling to build your business? Cash strapped and wish you had investment? What if I told you, you already have everything you need to build an exciting and growing business? Meet Zara and Aaron, the founders of Choppity. They are building their business in public, keeping costs razor thin and laser focusing on their niche….
The vast sea of online courses makes it challenging for any one course to stand out. But what if there’s a method that not only grabs attention but also ensures course completion, builds trust, and positions you as an expert they can’t wait to buy from? In this episode, we unravel the secret sauce behind…
Do you ever feel like your web agency is stuck in a cycle of one-and-done projects? You deliver an exceptional website, only to watch the client fade away, turning what could have been a fruitful, ongoing collaboration into a fleeting transaction. But what if there was a way to turn that one-time project into a…
Struggling to make logo design pay? In this episode, we meet Ian Paget, the man behind Logo Geek, who turned his passion for logo design into profit. I ask: What does it take to go all in on logos? What can we learn from others? How can we improve our skills? How do we keep…
Struggling to grow your agency or finding it tough to reel in new clients? Perhaps you feel conscious that your agency isn’t yet what you’d hoped it would be? Simon Penson’s journey is sure to inspire you. His own agency journey began at his kitchen table, of all places, where he faced and overcame a…
Ever felt like you’re on a never-ending hamster wheel of agency life? Trying to build a business that will support the life you want for you and your family, but never quite getting there? You’re not alone. Many of us are caught in this relentless cycle, believing that success is just around the corner if…
Creating website policies can feel pretty overwhelming. It’s easy to think copying and pasting templates will do, but this shortcut can put both agencies and clients at risk. In this episode, I was really pumped to chat again with Hans from Termageddon. He walks us through his journey of building a tool that does the…
Do you get anxious when updating your client’s WordPress website, wondering what will break? Do you spend hours running tests in staging, before finally pushing everything live? In this episode, we explore WordPress maintenance and look at a solution designed to help developers and designers catch issues before they cause a real problem. Full show…
Meet Michelle Frechette, a trailblazer in the WordPress community who is bridging gaps and building connections in ways you wouldn’t imagine. Michelle, the Director of Community Engagement for StellarWP at Liquid Web, takes us on a journey from her first encounter with WordPress to her current role as a community leader. She shares her insights…
Find yourself ignoring newsletters you receive? Think that having your own newsletter is therefore a waste of time? Think again. I was challenged when our guest Shiven shared insights into building your own newsletter and audience that I had never considered. Full show notes: https://trailblazer.fm/newsletter-success/
Fed up installing fresh copies of WordPress to test themes, plugins or code? What if you could spark up a blank WordPress instance directly in your browser in seconds, without even needing a host? Watch the video: Today we dive into the exciting world of WordPress Playground with special guest Adam Zielinski, a WordPress core…
