The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
In an episode of the SDM Show hosted by Rob Cairns, featuring Tim Nash, the discussion centers on website security, specifically addressing the crucial steps to take when a website has been hacked. They emphasize identifying the signs of a hack versus other website issues and caution against relying solely on backups for restoration due…
The provided audio excerpt from the SDM show features a conversation between Rob Cairns and Bridget Willard about leveraging customer support interactions for marketing purposes. They discuss the proactive approach of preventing issues that lead to support tickets by anticipating customer needs and creating readily available resources. The speakers emphasize that support tickets and customer…
This podcast episode from "The SDM Show" features a discussion between host Rob Cairns and Ryan Waterbury of One Dog Solutions regarding the critical need for businesses, particularly agencies, to consistently engage in marketing efforts. They explore various accessible marketing tactics, emphasizing the value of newsletters, social media engagement, client communication, and obtaining reviews. The…
This podcast episode from The SDM Show features host Rob Cairns interviewing Neil Twa about Amazon FBA (Fulfillment by Amazon). Their discussion covers Neil's journey into business and physical products, the impact of events like the pandemic on online sales, and the competitive landscape with marketplaces like Temu. Neil shares his strategic approach to launching…
The SDM Show, hosted by Rob Cairns of Stunning Digital Marketing, originates from Toronto and covers topics like business and digital marketing. In this particular episode, Cairns explains his motivations for producing over 500 podcast episodes. His reasons include promoting his business, showcasing his authenticity, expanding his professional network, gaining learning opportunities from guests, and…
The SDM show features host Rob Cairns and Todd Jones discussing the multifaceted concept of a "prompt," particularly in the context of AI and content creation. They explore how prompts function similarly to triggers or questions, guiding AI to generate text and images, and draw parallels to their use in journaling and human interaction. Jones…
The provided text is an excerpt from "The SDM Show" podcast, featuring host Rob Cairns interviewing Anthony Luti of Radiant Media. Their discussion centers on video production for businesses, covering topics such as equipment recommendations, editing software, the importance of short-form content, and lighting techniques. Luti also shares insights into his company's journey into video,…
The provided text is an excerpt from "The SDM Show" podcast, hosted by Rob Cairns. In this episode, Cairns, founder of Stunning Digital Marketing, argues strongly for the necessity of having a WordPress security expert. He contends that the complexities and constant threats in the WordPress environment overwhelm typical business owners. Cairns emphasizes the importance…
This podcast episode from "The SDM Show" features host Rob Cairns interviewing Todd Jones about valuable content in digital marketing. They discuss how simply providing information may not be enough. Jones argues that content should also entertain, inform, empower, and inspire to truly resonate with audiences. The conversation touches upon the importance of engaging emotions…
The provided text is an excerpt from The SDM Show, Episode 523, featuring host Rob Cairns interviewing Ashan Parwez, co-founder of WP Founders. Their conversation begins with Ashan's journey into the WordPress ecosystem, starting with Joomla before transitioning and eventually becoming a WordPress community manager at Cloudways. The discussion then shifts to the origins and…
The provided text is an excerpt from The SDM Show, Episode 523, featuring host Rob Cairns interviewing Ahsan Parwez, co-founder of WP Founders. Their conversation begins with Ahsan's journey into the WordPress ecosystem, starting with Joomla before transitioning and eventually becoming a WordPress community manager at Cloudways. The discussion then shifts to the origins and…
The SDM Show podcast episode 522, hosted by Rob Cairns from Stunning Digital Marketing, advises businesses to establish a Bing Business Places profile for improved search engine optimization. Ker highlights that Microsoft's Edge browser, with its integrated AI Copilot, is gaining market share, making Bing a significant search engine. He argues that Bing Business Profiles,…
This podcast episode features a discussion between Rob Cairns and Bridget Willard about the importance of utilizing Google Maps for small businesses, now integrated as Google Business Profile. They emphasize that businesses with physical locations, like restaurants, significantly benefit from having an accurate and regularly updated presence, including details like contact information and menus. The…
Rob Cairns and Ryan Waterbury discuss the complexities of agency pricing in this podcast episode. They share personal experiences about raising rates, managing client expectations, and preventing burnout. The conversation covers strategies for identifying when a price increase is necessary, such as when client workload becomes overwhelming or proposal acceptance rates reach 100%. Waterbury emphasizes…
This podcast episode from "The SDM Show" features Warren Laine-Naida discussing the SEO journey, comparing it to a long car ride where clients frequently ask about results. The conversation breaks down the SEO process into phases, highlighting the initial research and strategy, the implementation and content creation, and the longer period of seeing significant impact…
