The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
The SDM Show podcast hosted by Rob Cairns, featuring guest Kira Shishkin who discusses his product called informed. The conversation focuses on the challenges of consuming news in the current media landscape, which they describe as being overloaded with content, opinions, sensationalism, and advertising. Kira explains that Informed aims to disrupt this by providing minimalistic,…
The SDM show, features host Rob Cairns and guest Bridget Willard discussing the importance of regularly reviewing and updating a website’s homepage. They emphasize that the homepage should clearly communicate the business’s purpose, be easy to navigate on various devices, and feature up-to-date information. The discussion also highlights the need for websites to be fast,…
This episode of the SDM show features a conversation between host Rob Cairns and guest Spencer Forman, focusing on the practical uses of AI, particularly within the context of WordPress. They discuss how AI can streamline tasks, potentially reduce the reliance on multiple plugins, and enhance website performance and security. The conversation also explores the…
The SDM show podcast features an interview with authors Warren Laine-Naida and Bridget Willard about their new book, "The Only Social Media Marketing Book You Need." The hosts and authors discuss the practical nature of the book, the various expert contributors who share insights on different platforms, and the importance of understanding the "why" behind…
Rob Cairns and guest Ryan Waterbury talk about he ever-changing landscape of digital marketing and the need for businesses to adapt their strategies to remain relevant. They discuss the decline of traditional ad methods, the rise of AI's influence, the importance of finding where your target audience spends their time, and the renewed value of…
Episode 555 of the SDM show, hosted by Rob Cairns, features a discussion with Tim Nash regarding AI's impact on security. They explore how AI is revolutionizing phishing attacks with improved text and graphics, making them harder to detect. The conversation also touches on how AI is being used to accelerate the exploitation of discovered…
This episode of The SDM Show features Rob Cairns and Todd Jones discussing the importance of storytelling in marketing, specifically focusing on Todd Jones' Legacy Story Framework. They highlight why stories resonate with audiences, citing memorability, emotional impact, and personal connection as key elements. The discussion centers around utilizing different types of stories, categorized into…
This episode of The SDM Show features Rob Cairns and Todd Jones discussing the importance of storytelling in marketing, specifically focusing on Todd Jones’ Legacy Story Framework. They highlight why stories resonate with audiences, citing memorability, emotional impact, and personal connection as key elements. The discussion centers around utilizing different types of stories, categorized into…
This excerpt is from the SDM show podcast, hosted by Rob Cairns, featuring guest John Overall from the WP Plugins A to Z podcast. The conversation primarily focuses on the WordPress plugin ecosystem, discussing its evolution from donation-based models to premium offerings, the impact of support tickets on development costs, and the trend of large…
Rob Cairns has a conversation with Chris Silvestri, a copywriter and founder of Conversion Alchemy, who specializes in B2B SaaS companies. The discussion focuses on the crucial role of research in copywriting, with Silvestri explaining his three-layer research process and how he incorporates AI tools at various stages, from analysis to generating initial copy drafts….
This podcast episode featuring Warren Laine-Naida shares a discussion on off-page SEO, arguing that it has become more important than on-page efforts in the current digital landscape. The guest speaker suggests that with the rise of AI-powered search results and increasing use of social media for discovery, focusing solely on website optimization is an outdated…
Rob Cairns introduces an episode dedicated to Tiz Marrone, explaining why he honors her in this way. He describes their relationship, beginning with meeting on Facebook dating and navigating challenges, including his health issues. Rob expresses deep gratitude and admiration for Tiz, highlighting her unwavering support and the inspiration she provides for his work, including…
In this particular episode, Rob interviews Todd Jones about his Brand Clarity Stack, a tool designed to help businesses define their brand and create key messaging, particularly for elements like their "about" page. The discussion highlights the importance of the often-overlooked "about" page in building trust with customers in the current market landscape. They also…
This episode of The SDM Show, hosted by Rob Cairns, features a conversation with Reed Hansen, focusing on home service-based businesses. They discuss the unique marketing needs of these businesses, highlighting the importance of automation for managing leads, booking appointments, and following up with customers. The conversation also covers the strategic use of online presence…
The SDM Show podcast hosted by Rob Cairns, featuring guest Sabir Semerkat. The conversation focuses on e-commerce, with Sabir, an experienced e-commerce professional, sharing insights and strategies. They discuss the acceleration of e-commerce growth due to the pandemic and the importance of optimizing for mobile devices. Sabir introduces his “8D method”, outlining eight key dimensions…
