The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
This episode of the SDM Show Podcast features an interview with Mo Hawwas from ServMask, the company behind the popular All-in-One WP Migration plugin. The discussion covers the history of the plugin, its core features, and how it simplifies the process of moving WordPress websites.
In this podcast episode, host Rob Cairns and guest Bud Kraus discuss the implications of aging within the WordPress community. The conversation highlights the transition of the platform from a niche hobby to a mature global industry, noting that much of its foundational knowledge resides with older professionals. Kraus advocates for the creation of a…
In this podcast episode, host Rob Cairns and marketing expert Bridget Willard discuss the strategic necessity of cleaning and maintaining digital marketing lists. They emphasize that scrubbing inactive subscribers from email databases improves deliverability and ensures engagement metrics remain accurate. The conversation highlights that quality over quantity is essential for business growth, as keeping disinterested…
In this episode, Stacey Hylen shares her strategies for helping entrepreneurs scale their businesses and "add a zero" to their revenue without the typical burnout-inducing hustle. Drawing from her experience working with Tony Robbins and Chet Holmes, Stacey explains how to identify "hidden profits" already existing within a business and how to use strategic positioning…
In an era dominated by AI and social media "walled gardens," Rob and Ryan discuss the dangerous trend of businesses relying solely on social platforms. They break down why owning your digital real estate—specifically a self-hosted website and an email list—is the only way to future-proof a business against platform instability, censorship, and "AI slop."
This podcast episode features an interview between Rob Cairns and Chris Kile regarding strategies for scaling a business while avoiding burnout. Kile shares his personal journey from a struggling entrepreneur to the founder of EO Staff, a company that connects business owners with virtual assistants in the Philippines. The discussion emphasizes that owners are often…
In this episode, Rob Cairns sits down with marketing strategist and author Anthony Gaenzle to discuss the "sea of sameness" in the corporate world and why human connection is the ultimate competitive advantage. They explore the practical steps to building a personal brand, the role of AI in content creation, and why patience is the…
In this episode, Rob Cairns and RJ Taylor dive deep into the evolving landscape of Artificial Intelligence (AI) within digital marketing. They discuss how AI has shifted from a novelty to a mainstream tool, with RJ sharing a survey finding that 85% of consumers are now using AI for personal or professional tasks. The conversation…
In this episode, host Rob Cairns sits down with regular co-host and marketing expert Todd Jones to celebrate the launch of Todd’s new book, “Musings from an Arkansas Storyteller: On Coffee, Community, and Stories that Connect Us.” They discuss the creative process behind the book, the power of repurposing content, and how Todd used AI…
This episode of the SDM Show features a deep dive into SEO strategies that extend beyond your traditional website structure. Rob Cairns and Warren Laine-Naida discuss how podcasts, video platforms, and newsletters serve as vital discovery vehicles in the modern digital landscape.
In this episode, Rob Cairns sits down with AJ Cassata, founder of Revenue Boost, to dissect the often-misunderstood world of cold outreach. AJ shares his journey from knocking on thousands of doors in New York to building a remote agency in Vietnam, offering a masterclass on how to turn cold emails and LinkedIn messages into…
Host Rob Cairns is joined by digital marketing expert Ryan Waterbury to discuss the strategic mindset needed for 2026. Rather than focusing on vague New Year's resolutions, the duo dives into the importance of measurable goals, time-blocking, and auditing business tools to maintain an agile and efficient agency.
In this episode, host Rob Cairns and marketing expert Bridget Willard dive deep into the concept of patience as a fundamental, yet often overlooked, strategy in marketing. They explore why small business owners and entrepreneurs struggle with delayed gratification and offer practical advice on shifting from a "feast or famine" mindset to one of consistent,…
In this episode, Rob Cairns sits down with Henry DeVries, an author, publisher, and marketing expert, to discuss the transformative power of writing a book to grow a professional service business. They explore the shifting landscape of the book industry, the rise of audiobooks, and why being an author is the ultimate marketing tool for…
Rob Cairns sits down with David Wilder, a media strategist and founder of Trust Point Exposure, to tackle the complexities of AI in 2025. They discuss the rapid transition of AI into the mainstream, its impact on the manufacturing and job markets, and why businesses must shift toward "Answer Engine Optimization" to remain visible in…
