The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
In this episode of The SDM Show, host Rob Cairns sits down with architect, educator, and author Beau Dromiack (The Craft Advantage, Super-Architect). Beau shares his journey from high school drafting to leading complex architectural projects and teaching graduate students at Arizona State University. Together, they dive deep into the evolving landscape of architecture, exploring…
In this special "Agency Chat" AMA edition of The SDM Show, host Rob Cairns sits down with recurring co-host Ryan Waterbury for an engaging, rapid-fire Q&A session. They cover Ryan's journey from print broker to agency owner, the evolution of CMS platforms and web applications, practical hosting and site management strategies, and a wide variety…
In this episode of The SDM Show, Rob Cairns looks beyond standard website security and backups to address the often-overlooked digital assets critical to running a business. From local workstation files and cloud sync misconceptions to SaaS platforms, email lists, and social media contacts, Rob explains what you need to protect and why having a…
In this episode of The SDM Show, host Rob Cairns sits down with business coach and multi-certified energy healing master Jason Rosado. Coming to us from Chicago, Jason dives into why every entrepreneur needs a business coach, the art of focusing on your passion areas, and how managing your internal mindset is just as critical…
Host Rob Cairns is joined in person by SEO expert Warren Laine-Naida for a wide-ranging Ask Me Anything (AMA) session covering modern SEO tactics, website performance, platform considerations, content strategies, and travel reflections.
In this episode, Rob Cairns dives into the critical importance of website security in today's rapidly evolving threat landscape. With AI-driven cyber threats on the rise, simply having a website without proper security management is no longer viable for businesses. Rob breaks down recent industry vulnerability trends, highlights real-world examples, and makes a strong case…
Host Rob Cairns is joined by recurring co-host Bridget Willard for a marketing segment exploring the concept of "Moneyball" in business and digital strategy. They break down how to look past vanity metrics, focus on high-impact performance indicators, and set up effective customer engagement tactics.
In this solo episode of The SDM Show, host Rob Cairns discusses the critical importance of maintaining daily backups and regular updates for your WordPress website. He highlights how AI-driven security threats are actively discovering old vulnerabilities and explains why proper website maintenance is essential to protecting your online business reputation, e-commerce revenue, and digital…
In this episode of The SDM Show, host Rob Cairns welcomes back Blake Whittle to discuss his acquisition of Infinite Uploads, a powerful WordPress plugin designed to streamline and improve media library management. Blake shares his journey into plugin acquisition, the importance of building trust during business transitions, and how Infinite Uploads helps everyday WordPress…
In this episode of The SDM Show, Rob Cairns sits down with copywriter Todd Jones for an insightful Ask Me Anything (AMA) session focused on copywriting, content creation, and the evolving role of AI in writing. Todd shares practical advice for business owners looking to clarify their message, build trust with their audience, and leverage…
In this edition of Agency Chat, host Rob Cairns is joined by Ryan Waterbury (One Dog Solutions) to discuss the real-world realities of WordPress security, performance, and why Ryan decided to build custom plugins for his agency. They dive into the overhead of heavy security plugins, moving protection to the server level, implementing Google Fraud…
In this episode of The SDM Show, host Rob Cairns is joined by guest Adam McLaughlin to dive deep into modern marketing, customer experience, and the core elements that build brand trust. Together, they discuss why consistency is the foundation of any great brand, the true definition of authenticity, and why businesses must look beyond…
In this brief and deeply personal episode, Rob Cairns opens up about a major life event that has kept him distracted over the last couple of months. While ensuring all of his digital marketing and consulting clients remained fully supported and up and running, Rob and his family have been navigating the profound loss of…
In this episode, Rob Cairns sits down with Bryan Fikes, the mastermind behind Bonsai Marketing, a growth engine specialized in local service businesses. Bryan shares his personal journey through the extreme highs and lows of entrepreneurship, his decision to embrace sobriety, and how it shifted his life perspective. The conversation dives deep into the evolution…
In this month's installment of the copywriting segment, host Rob Cairns welcomes regular co-host Todd Jones to discuss a critical shift in the modern content landscape: Commodity Content vs. Non-Commodity Content. The duo breaks down how the rise of AI-generated prose has flooded the internet with recycled information, why traditional SEO metrics are evolving, and…
