Trailblazer FM is a podcast that aims to help you build a WordPress agency that you, your employees, your clients, your suppliers, and your families all love.
We focus on practical advice to make achievable changes in your business that help improve your bank balance and wellbeing whilst not exhausting you with the hustle culture that is prevalent on the internet today!
Websites need time and attention if they are going to achieve their purpose. Agencies often struggle to develop a relationship with clients that go beyond the initial project or build. Erika Dickstein shares how she has developed a business model that ensures ongoing investment into their website and online marketing. My favourite quote was, “We…
Do clients frustrate you? Do you feel like your clients are frustrated with you? How can you make your clients feel like family and actually enjoy your interactions? Theresa Hill shares how her agency cultivates family both internally and with their clients around the world. Hot topics from todays episode How to make clients feel…
As an agency we have not been generating the traffic, the engagement and the leads like we used to on social media. In this episode I share with you our recent discoveries, the mistakes we’ve been making and what we’ve done about it. Over the last two years I’ve kept on doing the same thing…
Getting noticed helps you attract leads and sales. An effective PR strategy involves creating content that catches peoples attention. In today’s episode, Janet Murray shares how to get exposure by creating engaging content. She talks us through key content and strategies for both traditional media and online. Find out the answer to: What is PR?…
Confession – I had not been taking SEO seriously enough… that is until something happened that blew me away. (Listen to today’s episode to find out what). Kyle VanDusen as a result connected me with today’s guest, Chris Castillo for him to share his story and lessons he has learned along the way. He launched…
Without connecting with community, peers and other friends, your agency could be missing out on ideas, strategies and partners that will help your business grow and thrive. Michael MacGinty has been running his agency for 20 years, but was only introduced to all the amazing online groups once his business pivoted to WordPress. Michael’s takeaways:…
Email marketing is tough! Conversions can be very low for a lot of effort. Mikael from ManyChat introduces us to “Messenger Marketing”, a way to connect with your audience on the platforms they use that has increadibly high conversion rates. Together we create scenarios how an an agency might use messenger to: Attract Nurture Sell…
We meet the Marketing Manager of 93digital, an exciting WordPress Agency based in London. He shares insights into agency life, as well as how they generate leads through providing valuable information in multiple formats. From case studies, special reports, events resources, speaking and more, 93digital have invested in creating value which in turn leads to…
Phil noticed that huge global agencies are hurting. They are losing large projects to much smaller agencies and consultancies. Noting this was due to flexibility, speed and price, Phil wanted to be on the right side of history launched his creative agency. Content creation, predominanltly through video has allowed him to create a huge audience…
There can come a time in the life of an agency where things feel like they have plateaued. How can you scale? How can you change things up for growth? Jason Vance shares his journey and how he’s made a significant shift in his pricing as well as exploring brand new services his agency can…
What is the impact of GDPR on your website and what should you be doing about it? This episode serves educate as well as help build a framework for tackling compliance with your website. You can find our full article here: https://angledcrown.com/gdpr-for-websites/ — OUR EVENT: Do you want to make real change in your business?…
A grouping of recordings, calls and soundbites from WordCamp London 2018. We had such a wonderful time, built on our friendships, made new friends and learned so much. I had the privilege of speaking at the conference. You can grab the slide deck here. Recordings include: Nathan from WP Builds Robbie from Beaver Builder Paul…
In a crowded market, how can your agency stand out in your industry? Chris Ducker shares his experiences of elevating himself above his brands, being the face and voice that people first connect with. We also look at how building a personal brand has helped grown my agency. And finally, we can’t help but talk…
Geek out with us as we share the WordPress tools we use to run our agencies. Meet my mate Róbey Lawrence who has grown his agency and developed productized brands for his services all of which are cleverly linked through themeing, messaging and subject. This is a proper geek out session, there is something for…
