Every week we talk with an experienced and successful WordPress Product owner about their successes and failures, lessons and tips of building, owning, and managing WordPress products.
When you build a product, the first and most important question isn’t what features should we add? — it’s who are we building for? In this episode of WP Product Talk, we’re joined by Robert Abela of Melapress to explore how your audience shapes every decision you make. From enterprises that demand security and compliance, to agencies that need scalability and…
Lifetime deals often look like the perfect launch strategy — quick cash, loyal early adopters, and momentum out of the gate. But what happens after the rush? Join us as Lesley Sim, fresh off launching her new product Event Koi, shares the behind-the-scenes of kicking off with a lifetime deal. Co-hosts Katie Keith and Matt…
In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit & TrustedLogin) are joined by James Baldacchino, Head of Strategy & SEO at Ellipsis, to dig into how AI is reshaping content strategy for WordPress products. James shares Ellipsis’ groundbreaking research into how products get chosen for inclusion in…
We’re joined by WordPress Co-Founder Matt Mullenweg to explore his vision for how AI is reshaping the WordPress ecosystem. From the Core AI initiative to Elementor’s “Angie,” to the WP Ai builder and new AI-powered browsers, Matt has been vocal that this is one of the most exciting moments in WordPress history. We’ll dig into…
In this episode, Zack sits down with Jack Arturo, founder of Very Good Plugins and WP Fusion to dig into the real-world impact of AI automations. We go beyond theory and talk about: How Jack is already using AI to streamline customer support and business operations What’s working today in AI automation inside WordPress businesses Where the…
In this episode of WP Product Talk, hosts Amber Hinds and Kaite Keith sit down with Ionut Neagu, founder of Themeisle to dive deep into the art and strategy of pricing your product based on its stage in the market. We explore why pricing is one of the most powerful levers you have to increase…
The conversation was a comprehensive discussion about the current state and future of WordPress block themes, featuring industry experts Brian Gardner (founder of StudioPress/Genesis) and Head of Community at WP Engine, Mike McAllister (creator of Ollie theme), and Matt Cromwell and Zack Katz as hosts. The discussion explored how the WordPress theme market has evolved…
In this episode of WP Product Talk, we’re joined by Elena Kartoshkina, Product Marketing Manager at Crocoblock, to explore one of the most powerful growth tools in a product business: the customer feedback loop. Hosts Zack Katz and Amber Hinds will discuss with Elena how to capture feedback that matters, analyze it effectively, and translate…
Together with co-hosts Katie Keith and Matt Cromwell, they explore how WordPress product owners can adopt lessons from Shopify’s agency-first model to build premium, high-touch offerings without ballooning their support teams. If you’re tired of chasing app store visibility and want to grow smarter, not just harder, this is the conversation you didn’t know you…
Building a successful WordPress product isn’t just about writing great code; it’s about everything that happens behind the scenes. From customer support and email automation to licensing, analytics, and documentation, infrastructure decisions can make or break your business as it grows. In this episode of WP Product Talk, hosts Matt Cromwell (StellarWP) and Zack Katz…
Selling globally sounds like a dream for WordPress product owners—but doing it well requires more than flipping a currency switch. In this WP Product Talk episode, Katie Keith and Zack Katz welcomed Steve Jones of Equalize Digital to unpack the real-world complexities of building for international sales. From translations and tax compliance to accessibility and…
Is WordPress ready for its AI pivot? On July 2 at noon ET, join “AI + WP – The Future of WordPress” as Matt Cromwell and Amber Hinds sit down with James LePage, Head of the Core AI team at WordPress.org. We’ll explore why “embrace AI or fade away” isn’t hype—it’s the new survival rule….
Welcome to Season 7 of WP Product Talk! We’re kicking off with a powerful episode that explores the big question: Is WordPress dying, evolving, or thriving in 2025? ️ About the Episode In this landmark 99th episode, hosts Katie Keith and Zack Katz are joined by Noel Tock, partner at Human Made, to take a deep and wide-ranging look at where…
Should You Expand or Double Down? Zack and Amber discuss making the hard call with guest Kevin Geary. When your product is gaining traction, what’s the next move? Do you keep building on what’s working, or take a chance on something new? This week on WP Product Talk, guest Kevin Geary, founder of Digital Gravy, joins hosts…
As a WordPress product founder, figuring out when—and how much—to pay yourself can be one of the trickiest financial decisions you’ll face. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit) are joined by Chris Hinds, COO of Equalize Digital, for a candid discussion about the realities of…
