Trailblazer FM is a podcast that aims to help you build a WordPress agency that you, your employees, your clients, your suppliers, and your families all love.
We focus on practical advice to make achievable changes in your business that help improve your bank balance and wellbeing whilst not exhausting you with the hustle culture that is prevalent on the internet today!
Many agencies go through multiple iterations of their website, never quite happy with what they have produced. We know this because we are guilty of this, and a huge percentage of our community are forever apologising for their own websites. Are you happy with your agency website? Have you gone through multiple versions and are…
What is your brand voice and message? If you don’t know then neither to your potential clients. What helps you stand out from a crowded market place is a clear message that engages your ideal client. Your messaging needs to appeal, have a hook and promote a response. In this episode is share the main…
Do you feel like a failure? Is your agency not where you feel it should be? In this episode I share how we dealt with both failure and the feelings of failure in our agency. Be prepared to grab a notebook and to pause this episode at the appropriate moments because I want you to…
What your agency looks like today is likely nothing like you thought it would be. Equally you may be wondering how to start making necessary changes in your business to allow you to grow the team, or free up more of your time. In today’s episode we learn how Tim launched his agency, how he…
Your agency need not be a cookie cutter clone of what others think an agency should be. You can truly create something unique that will serve your target market and your own plans too. Today we meet Jordan Johnson who changed his entire business model to focus on unlimited WordPress support for agency owners through the…
Sales strategies are effective when converting leads, and extreme sales techniques are often applied in times of low income in an agency life to help an agency survive. A long term marketing strategy however helps you build your brand, and ATTRACT targeted and warmed up leads to you on a regular basis. Full show notes: https://agencytrailblazer.com/general/marketing-activities-for-agencies/…
Communicating on any project can be hard work. Project management tools are designed to help teams communicate, yet can often be off-putting to your less tech minded clients. Your inbox may be full of emails and nested conversations. Your task lists may be full of poorly described issues. Feeling it? We’ve certainly had this battle…
18+ hour days and weekends can be common place in agency life. How do you create a business that promotes a healthy balanced life? Erin shares her story of how she’s been able to build a business that allows her to enjoy the natural beauty of her surroundings, whilst running two successful businesses. Full show…
Starting an agency can be a challenge. How do you connect with local businesses, generate leads, build a portfolio and grow? These are questions Gareth Carr found the answer to as grew his passion into a business in a new country. Yes, not content with the challenges of launching a business alone, he took on…
Web build and design is not often thought of as glamorous or exciting. In the real world it can be a long process taking weeks, if not months. By the end of the project everyone is glad to get the site live and move on. Full show notes – https://agencytrailblazer.com/podcast/how-to-create-a-buyer-experience/ See acast.com/privacy for privacy and opt-out…
Are you stuck in your business, struggling to focus on doing the things you love? Meet Shane Rielly, who has evolved his business over the years. He was stuck with low paying, high demand clients and has been on an awesome journey developing his agency. Full show notes – https://agencytrailblazer.com/podcast/how-to-make-agency-life-enjoyable/ See acast.com/privacy for privacy and opt-out…
Usually at the very last moment in a project your client suddenly says: “What about the privacy policy”. If you recognise that and can relate to the stress of getting your client to provide legal documentation, or you are left trying to put one together, then this episode is for you. Full show notes –…
Every journey is different. This week we jump into the time machine with Colleen Gratzer as she tells us her story. Her agency has evolved since 2003 and over the last few years she’s been deep diving into accessibility. She blows Lee’s mind with all the things he hadn’t even thought of in regards to…
Pricing your projects or working out your hourly rate need not be complicated. In this episode I walk you through how to calculate both a reasonable and logical hourly rate and use that to price your projects and set achievable financial targets. Full show notes: https://agencytrailblazer.com/podcast/how-to-work-out-your-hourly-rate/ See acast.com/privacy for privacy and opt-out information.
In October 2018 we finally decided to go for our dream of launching an event in the agency space. In this episode I share how planned and launched our event along with the lessons we learned along the way. Full show notes: https://agencytrailblazer.com/podcast/how-to-launch-a-niche-event/ See acast.com/privacy for privacy and opt-out information.
