Trailblazer FM is a podcast that aims to help you build a WordPress agency that you, your employees, your clients, your suppliers, and your families all love.
We focus on practical advice to make achievable changes in your business that help improve your bank balance and wellbeing whilst not exhausting you with the hustle culture that is prevalent on the internet today!
Many agencies tend to be working from project to project, often without being able to develop a more long term relationship with their client. Thus an ongoing rinse and repeat of new leads and projects is required to keep the business sustainable. Excite Media had developed as a typical web agency but wanted to move…
As we develop our agencies, we tend to get busier and busier. Our list of products and services seems to ever expand. Everything we do seems super complicated and unique. We struggle to work out how to bring others in to help us and often we become the bottleneck of our own business. Kim Barrett…
No matter how clever we are, we can’t only nail it first time. I’ve always learned by testing and improving as well as avoiding past mistakes. I’m aware that I’ve not applied this to our own corporate websites so I asked Adam Lacey onto the show to help me understand the benefits of split testing…
Ever looked at your business and wondered how it got to where it is? Do you like what you see? Bob shares his story of creating a large agency up in Aberdeen. Despite ticking all the “success boxes”, having a large team was not necessarily giving Bob the lifestyle and the satisfaction he needed. Bob…
They preach it from the roof tops: “Content is king”, and yet how do we create content that ACTUALLY generates leads? Alternatively, how can we make what we’ve already created work for our business? Full show notes: https://agencytrailblazer.com/podcast/how-to-get-more-traffic-and-leads/ See acast.com/privacy for privacy and opt-out information.
As designers, we are often so focused on helping others build their brand that we neglect our own. Today we talk with Trudie who shares with us how she has created her niche, and built her brand in Northamptonshire and the surrounding area. Trudie and I have known each other for some time, and have…
Local networking is so often overlooked by design and web agencies. It is assumed that our target audience does not exist locally so it is a complete waste of time rocking up to a local breakfast meeting. Paul Landa and Lee smash that assumption sharing their stories of how they have used networking to grow…
Agencies are constantly hunting for the next project. What if you could build up a business building websites that guaranteed a monthly income and removed the stress of cashflow? It sounds too good to be true but John White shares how he has achieved just that! Lee deep dives with him into how he has…
Many agencies struggle to generate solid leads for their business, as by “serving everyone”, they struggle to communicate who they are, what they do and who they do it for. Alex Curtis shares his own journey of freelancing and launching an agency that naturally niched into the Finance sector. He doubled down and has grown…
There are so many stereotypes of a successful agency. The large London office, huge team and massive accounts. When Joana and her partner were launching their agency, they recognised that they were build building a business that would suit their life, their plans and their family. Having priced up the cost of doing business in…
Time with family is the highest priority. Running an agency can often keep us away from those we love and can have a huge impact on our own mental health, our relationships and in turn our businesses. Today I talk with Justin, a single parent, who shares how he was able to go from busy…
We all have dreams but often feel like they are unattainable. Perhaps we feel overwhelmed by the challenge, or perhaps we feel held back because of things that have happened to us. Meet Kelly a close friend of mine who has overcome so much in her life to achieve success that has had huge impact…
With the cost of entry for web builds plummeting, how can you possibly compete in your niche? Matthew shares how to launch a turnkey website within your niche to help capture those who cannot afford custom builds. This gives people who want to work with you an experience of your services, and helps them continue…
Content creation is not only a powerful marketing tool, but it helps shape you and your business and leads to ideas and opportunities you may never have dreamt of! We catch up with community favourite Kim Doyal as she shares with usher journey with content and how it has influenced her business and business choices….
Nicole has grown her Social Media agency by developing her personal brand. We explore with her how she launched and hid behind her brand, and how putting herself out there changed her business. Full show notes: https://agencytrailblazer.com/podcast/how-to-develop-a-personal-brand/ — OUR EVENT: Do you want to make real change in your business? Join us at our in-person…
