Every week we talk with an experienced and successful WordPress Product owner about their successes and failures, lessons and tips of building, owning, and managing WordPress products.
Bringing a WordPress product from alpha to launch is a journey filled with challenges, lessons, and strategic decisions. Join us on February 19 at Noon Eastern as we dive deep into this process with Jonathan Jernigan, author of Pie Calendar. We’ll explore the critical steps of refining your idea, gathering feedback, and iterating toward a…
Designing a product logo is more than just picking a font or color palette—it’s a strategic move that can elevate or undermine your WordPress product’s identity. Joel Butler, Multimedia Designer at StellarWP, joins us to talk about why designing a product logo is crucial for brand success and what pitfalls to avoid. Don’t miss this…
In this episode of WP Product Talk, hosts Katie Keith and Amber Hinds interview Marieke van de Rakt from Emilia Capital to discuss various funding strategies for developing a WordPress product. They explore bootstrapping, loans, investment options, and creative funding methods like pre-orders and crowdfunding. The conversation highlights the importance of understanding your financial situation,…
In this special episode of WP Product Talk, hosts Matt Cromwell, Amber Hinds, and Katie Keith kick off Seasons 6 and 7 by discussing how to choose the right digital product to build. They emphasize the importance of conducting thorough research, identifying gaps in the market, and leveraging insights gained from prior agency work or…
In this episode of WP Product Talk, hosts Katie Keith and Zack Katz discuss WordPress SaaS pricing strategies with guest Beka Rice. They explore how proper pricing is essential for maximizing revenue, particularly for SaaS products in the WordPress ecosystem. The discussion includes the importance of experimenting with different pricing models, customer feedback, and the…
In this episode of WP Product Talk, hosts Katie Keith and Matt Cromwell interview Tom Carless, creator of the A/B Split Test plugin for WordPress. They discuss the importance of A/B testing for improving website conversions and share personal experiences and tips for maximizing testing effectiveness. Tom emphasizes the need for data-driven decisions when making…
In this episode of WP Product Talk, Alex Moss from Yoast discusses strategies for building organic SEO for WordPress products. Co-hosts Katie Keith and Matt Cromwell dive into the importance of SEO in today’s AI-driven world, sharing insights on keyword research, content strategies, and ways to enhance visibility. The conversation emphasizes that even new WordPress…
In this special episode of WP Product Talk titled “The Plugin Directory: What Can Freemium Product Owners Do in Light of .org Concerns?”, we gather all our co-hosts for a comprehensive discussion on the challenges facing freemium product owners in the WordPress plugin directory. As concerns about how wordpress.org is being governed grow, our co-hosts…
In the upcoming episode of WP Product Talk titled “Why Email Marketing Sucks and How to Make It Not Suck,” we welcome Adrian Tobey from Groundhogg. Adrian will share his candid insights on the common pitfalls of email marketing and provide practical solutions to improve engagement and effectiveness. Co-hosts Zack Katz and Amber Hinds will…
In this episode of WP Product Talk, we’re diving deep into the power of partnerships in the WordPress product ecosystem. Join host Zack Katz as he chats with Jason Coleman, both experienced WordPress product business owners who have successfully navigated the complex world of collaboration. They’ll share their firsthand insights on how strategic partnerships can…
In this episode, we explore the concept of personal branding and its significance for WordPress professionals. Our guest, Chris Lema, is synonymous with WordPress and Personal Branding. He will share practical strategies for building a strong personal brand that resonates with your audience, enhances your credibility, and drives your business forward. Co-hosts Katie Keith and…
Join us for the latest episode of WP Product Talk, “How to Create HYPE for Your Next Product Launch,” with our guest, Kevin Geary. Kevin is launching a new offering right now called Etch, and his pre-launch tactics are really interesting and compelling. Kevin even self-proclaims this as “The Biggest WordPress Product Announcement of the…
Join Matt Cromwell and Amber Hinds for a critical two-part discussion on WordPress market share position. Part 1: WordPress Market Share Analysis Joost de Valk (Yoast SEO, Emilia Capital) and Noel Tock (Human Made) examine the WordPress market share. Is it really declining? How do we measure it? We’ll delve into factors such as changes…
Join co-hosts Katie Keith and Zack Katz as they dive into the world of WordPress product distribution with special guest Vova Feldman, founder of Freemius. In this episode, they explore the pros and cons of listing WordPress products on marketplaces. Vova shares his expertise on navigating the complex landscape of product sales, offering insights on…
In this episode of WP Product Talk, we’re diving into an issue that more and more product owners have been struggling with over the past 9 months: how to tackle declines in your SEO. It has been a volatile period for SEO, with seemingly-constant Google algorithm updates which have led to unpredictable ups and downs…
