How to Choose a Business and Pricing Model for your Product
Join hosts Amber, Zack, and guest Ramesh Subramaniam of Retainful to discuss how to decide on a business and pricing model that works for your next WordPress product.
How to Develop your Product From Alpha to Launch
Bringing a WordPress product from alpha to launch is a journey filled with challenges, lessons, and strategic decisions. Join us on February 19 at Noon Eastern as we dive deep into this process with Jonathan Jernigan, author of Pie Calendar. We’ll explore the critical steps of refining your idea, gathering feedback, and iterating toward a…
How to Create a Logo for your Next WordPress Product
Designing a product logo is more than just picking a font or color palette—it’s a strategic move that can elevate or undermine your WordPress product’s identity. Joel Butler, Multimedia Designer at StellarWP, joins us to talk about why designing a product logo is crucial for brand success and what pitfalls to avoid. Don’t miss this…
How to Fund your Next WordPress Product
In this episode of WP Product Talk, hosts Katie Keith and Amber Hinds interview Marieke van de Rakt from Emilia Capital to discuss various funding strategies for developing a WordPress product. They explore bootstrapping, loans, investment options, and creative funding methods like pre-orders and crowdfunding. The conversation highlights the importance of understanding your financial situation,…
How to Choose What Digital Product to Build
In this special episode of WP Product Talk, hosts Matt Cromwell, Amber Hinds, and Katie Keith kick off Seasons 6 and 7 by discussing how to choose the right digital product to build. They emphasize the importance of conducting thorough research, identifying gaps in the market, and leveraging insights gained from prior agency work or…
Pricing WordPress SaaS: Balancing Value and Growth
In this episode of WP Product Talk, hosts Katie Keith and Zack Katz discuss WordPress SaaS pricing strategies with guest Beka Rice. They explore how proper pricing is essential for maximizing revenue, particularly for SaaS products in the WordPress ecosystem. The discussion includes the importance of experimenting with different pricing models, customer feedback, and the…
Are You A/B Testing for Maximum Conversions?
In this episode of WP Product Talk, hosts Katie Keith and Matt Cromwell interview Tom Carless, creator of the A/B Split Test plugin for WordPress. They discuss the importance of A/B testing for improving website conversions and share personal experiences and tips for maximizing testing effectiveness. Tom emphasizes the need for data-driven decisions when making…
From Zero to SEO Hero: Building Organic Growth for WordPress Products
In this episode of WP Product Talk, Alex Moss from Yoast discusses strategies for building organic SEO for WordPress products. Co-hosts Katie Keith and Matt Cromwell dive into the importance of SEO in today’s AI-driven world, sharing insights on keyword research, content strategies, and ways to enhance visibility. The conversation emphasizes that even new WordPress…
The Plugin Directory: What Should Freemium Product Owners Do About WordPress.org?
In this special episode of WP Product Talk titled “The Plugin Directory: What Can Freemium Product Owners Do in Light of .org Concerns?”, we gather all our co-hosts for a comprehensive discussion on the challenges facing freemium product owners in the WordPress plugin directory. As concerns about how wordpress.org is being governed grow, our co-hosts…
Why Email Marketing Sucks and How to Make It Not Suck
In the upcoming episode of WP Product Talk titled “Why Email Marketing Sucks and How to Make It Not Suck,” we welcome Adrian Tobey from Groundhogg. Adrian will share his candid insights on the common pitfalls of email marketing and provide practical solutions to improve engagement and effectiveness. Co-hosts Zack Katz and Amber Hinds will…
How Your Business Can Thrive With Partnerships
In this episode of WP Product Talk, we’re diving deep into the power of partnerships in the WordPress product ecosystem. Join host Zack Katz as he chats with Jason Coleman, both experienced WordPress product business owners who have successfully navigated the complex world of collaboration. They’ll share their firsthand insights on how strategic partnerships can…
The Power of Personal Branding
In this episode, we explore the concept of personal branding and its significance for WordPress professionals. Our guest, Chris Lema, is synonymous with WordPress and Personal Branding. He will share practical strategies for building a strong personal brand that resonates with your audience, enhances your credibility, and drives your business forward. Co-hosts Katie Keith and…
How Pre-Launch Marketing can help HYPE your Next Product Launch
Join us for the latest episode of WP Product Talk, “How to Create HYPE for Your Next Product Launch,” with our guest, Kevin Geary. Kevin is launching a new offering right now called Etch, and his pre-launch tactics are really interesting and compelling. Kevin even self-proclaims this as “The Biggest WordPress Product Announcement of the…
Is the WordPress Market Share Declining and What to do about it?
Join Matt Cromwell and Amber Hinds for a critical two-part discussion on WordPress market share position. Part 1: WordPress Market Share Analysis Joost de Valk (Yoast SEO, Emilia Capital) and Noel Tock (Human Made) examine the WordPress market share. Is it really declining? How do we measure it? We’ll delve into factors such as changes…
Should you list your product in a marketplace?
Join co-hosts Katie Keith and Zack Katz as they dive into the world of WordPress product distribution with special guest Vova Feldman, founder of Freemius. In this episode, they explore the pros and cons of listing WordPress products on marketplaces. Vova shares his expertise on navigating the complex landscape of product sales, offering insights on…