Every week we talk with an experienced and successful WordPress Product owner about their successes and failures, lessons and tips of building, owning, and managing WordPress products.
In this episode of WP Product Talk, co-hosts Matt Cromwell and Katie Keith dive deep into the complexities of refunds and renewals within the WordPress product space. The conversation is kick-started by a tweet from Katie about a surprising surge in renewal payment refunds at Barn2, which was initially perplexing. It turns out, the issue…
Are you a developer wondering how many features you should include in your Freemium plugin before giving away the farm? In this episode, we dive deep into the world of Freemium plugins and discuss the delicate balance between offering value to users and enticing them to upgrade to a paid version. Joining us for this…
Are you struggling to find the perfect product market fit for your business? In this episode, we dive deep into the strategies and techniques that can help you identify and target the right audience for your products or services. Whether you’re a startup looking to scale or an established company looking to pivot, this episode…
Are you a WordPress plugin developer looking to take your work to the next level? In this episode, we dive into the importance of following WordPress Coding Standards when creating plugins. Whether you’re a seasoned developer or just starting out, understanding and implementing these standards can make a huge difference in the performance and compatibility…
Are you ready to take your WordPress product business to the next level? In this episode of WP Product Talk, we dive into the topic of scaling your WordPress product business. Whether you’re just starting out or looking to grow your existing business, this episode is packed with valuable insights and strategies to help you…
In this week’s WP Product Talk, we’re excited to have Stephanie Hudson, co-founder and agency coach at FocusWP and author of The Sizzle AI email newsletter. Stephanie brings her extensive experience in web development, brand creation, and business coaching to our discussion. She will share her insights on balancing passion with practicality in WordPress business…
We’re joined by Kathy Zant! She’s a website security expert, a WordPress community expert, and a motivating colleague, speaker, and friend to many in the WordPress community. She’ll share with us how she’s helped grow and foster thriving communities around WordPress products. Kathy, with her rich background including pivotal roles at KadenceWP and Wordfence, brings…
Tammie is an experienced product creator who’s worked directly on the Gutenberg project. With so many changes coming to the WordPress admin and frontend components, designing for WordPress is more and more vital. Tune in to get real tips and insight on this complex subject. Our convo with Tammie delved into several key areas relevant…
In June 2025, enforcement begins for the European Accessibility Act – landmark legislation that requires websites to be accessible for people with disabilities. This law will have global implications, much like GDPR did for privacy. If your WordPress plugins or themes are inaccessible, you could be fined or lose customers as website owners stop using…
Adam is co-founder at Cirrus Influence. He believes that growing your influence in WordPress requires a mix of free and low-cost earned media public relations tactics to augment your other marketing efforts.
Ben Gabler is the founder and CEO at Rocket.net. He believes it’s extremely important to never stop advocating for the customer. Doing so helps shape your product and business to start solving the real world pain points of your customers look to you to solve for them. Show Notes Some links and resources mentioned during…
Jamie Marsland is not just a Youtuber… he’s also a product owner! Jamie joins us to talk about how investing in his Youtube presence has changed his business dramatically and for the better. If you’re just getting into promoting your products on Youtube, you’re going to want to be here live and ask your questions….
Mike Stott from Automattic will be joining hosts Katie Keith from Barn2 and Amber Hinds from Equalize Digital to chat about strategies and tips for unlocking more customers for your WordPress product. Show Notes Katie had a hottake after this episode about leveraging the WP admin dashboard widget. Check out the convo on X here:
Join hosts Amber Hinds and Katie Keith and special guest Laura Elizabeth for a WP Product Talk episode focused on growing and nurturing your email lists. We’ll discuss why your email list is your most valuable asset, how to write emails people want to read, using automation, creating an ’email flywheel’ that sells your plugin…
Learn how to boost your software sales by making a simple switch from product videos to process videos. Discover the power of showcasing your software’s functionality and benefits to captivate your audience and drive conversion rates. Tune in now!
