Every week we talk with an experienced and successful WordPress Product owner about their successes and failures, lessons and tips of building, owning, and managing WordPress products.
Welcome to Season 7 of WP Product Talk! We’re kicking off with a powerful episode that explores the big question: Is WordPress dying, evolving, or thriving in 2025? ️ About the Episode In this landmark 99th episode, hosts Katie Keith and Zack Katz are joined by Noel Tock, partner at Human Made, to take a deep and wide-ranging look at where…
Should You Expand or Double Down? Zack and Amber discuss making the hard call with guest Kevin Geary. When your product is gaining traction, what’s the next move? Do you keep building on what’s working, or take a chance on something new? This week on WP Product Talk, guest Kevin Geary, founder of Digital Gravy, joins hosts…
As a WordPress product founder, figuring out when—and how much—to pay yourself can be one of the trickiest financial decisions you’ll face. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit) are joined by Chris Hinds, COO of Equalize Digital, for a candid discussion about the realities of…
A solid go-to-market strategy can make or break your WordPress product’s success. Join us as we chat with Nathan Weller, Product Marketer at StellarWP, about crafting an effective strategy that aligns marketing, sales, and product development for maximum impact. Whether you’re launching your first product or refining your approach, this conversation will provide practical insights…
Join hosts Amber, Zack, and guest Ramesh Subramaniam of Retainful to discuss how to decide on a business and pricing model that works for your next WordPress product.
Bringing a WordPress product from alpha to launch is a journey filled with challenges, lessons, and strategic decisions. Join us on February 19 at Noon Eastern as we dive deep into this process with Jonathan Jernigan, author of Pie Calendar. We’ll explore the critical steps of refining your idea, gathering feedback, and iterating toward a…
Designing a product logo is more than just picking a font or color palette—it’s a strategic move that can elevate or undermine your WordPress product’s identity. Joel Butler, Multimedia Designer at StellarWP, joins us to talk about why designing a product logo is crucial for brand success and what pitfalls to avoid. Don’t miss this…
In this episode of WP Product Talk, hosts Katie Keith and Amber Hinds interview Marieke van de Rakt from Emilia Capital to discuss various funding strategies for developing a WordPress product. They explore bootstrapping, loans, investment options, and creative funding methods like pre-orders and crowdfunding. The conversation highlights the importance of understanding your financial situation,…
In this special episode of WP Product Talk, hosts Matt Cromwell, Amber Hinds, and Katie Keith kick off Seasons 6 and 7 by discussing how to choose the right digital product to build. They emphasize the importance of conducting thorough research, identifying gaps in the market, and leveraging insights gained from prior agency work or…
In this episode of WP Product Talk, hosts Katie Keith and Zack Katz discuss WordPress SaaS pricing strategies with guest Beka Rice. They explore how proper pricing is essential for maximizing revenue, particularly for SaaS products in the WordPress ecosystem. The discussion includes the importance of experimenting with different pricing models, customer feedback, and the…
In this episode of WP Product Talk, hosts Katie Keith and Matt Cromwell interview Tom Carless, creator of the A/B Split Test plugin for WordPress. They discuss the importance of A/B testing for improving website conversions and share personal experiences and tips for maximizing testing effectiveness. Tom emphasizes the need for data-driven decisions when making…
In this episode of WP Product Talk, Alex Moss from Yoast discusses strategies for building organic SEO for WordPress products. Co-hosts Katie Keith and Matt Cromwell dive into the importance of SEO in today’s AI-driven world, sharing insights on keyword research, content strategies, and ways to enhance visibility. The conversation emphasizes that even new WordPress…
In this special episode of WP Product Talk titled “The Plugin Directory: What Can Freemium Product Owners Do in Light of .org Concerns?”, we gather all our co-hosts for a comprehensive discussion on the challenges facing freemium product owners in the WordPress plugin directory. As concerns about how wordpress.org is being governed grow, our co-hosts…
In the upcoming episode of WP Product Talk titled “Why Email Marketing Sucks and How to Make It Not Suck,” we welcome Adrian Tobey from Groundhogg. Adrian will share his candid insights on the common pitfalls of email marketing and provide practical solutions to improve engagement and effectiveness. Co-hosts Zack Katz and Amber Hinds will…
In this episode of WP Product Talk, we’re diving deep into the power of partnerships in the WordPress product ecosystem. Join host Zack Katz as he chats with Jason Coleman, both experienced WordPress product business owners who have successfully navigated the complex world of collaboration. They’ll share their firsthand insights on how strategic partnerships can…
