Every week we talk with an experienced and successful WordPress Product owner about their successes and failures, lessons and tips of building, owning, and managing WordPress products.
In this episode of WP Product Talk, Alex Moss from Yoast discusses strategies for building organic SEO for WordPress products. Co-hosts Katie Keith and Matt Cromwell dive into the importance of SEO in today’s AI-driven world, sharing insights on keyword research, content strategies, and ways to enhance visibility. The conversation emphasizes that even new WordPress…
In this special episode of WP Product Talk titled “The Plugin Directory: What Can Freemium Product Owners Do in Light of .org Concerns?”, we gather all our co-hosts for a comprehensive discussion on the challenges facing freemium product owners in the WordPress plugin directory. As concerns about how wordpress.org is being governed grow, our co-hosts…
In the upcoming episode of WP Product Talk titled “Why Email Marketing Sucks and How to Make It Not Suck,” we welcome Adrian Tobey from Groundhogg. Adrian will share his candid insights on the common pitfalls of email marketing and provide practical solutions to improve engagement and effectiveness. Co-hosts Zack Katz and Amber Hinds will…
In this episode of WP Product Talk, we’re diving deep into the power of partnerships in the WordPress product ecosystem. Join host Zack Katz as he chats with Jason Coleman, both experienced WordPress product business owners who have successfully navigated the complex world of collaboration. They’ll share their firsthand insights on how strategic partnerships can…
In this episode, we explore the concept of personal branding and its significance for WordPress professionals. Our guest, Chris Lema, is synonymous with WordPress and Personal Branding. He will share practical strategies for building a strong personal brand that resonates with your audience, enhances your credibility, and drives your business forward. Co-hosts Katie Keith and…
Join us for the latest episode of WP Product Talk, “How to Create HYPE for Your Next Product Launch,” with our guest, Kevin Geary. Kevin is launching a new offering right now called Etch, and his pre-launch tactics are really interesting and compelling. Kevin even self-proclaims this as “The Biggest WordPress Product Announcement of the…
Join Matt Cromwell and Amber Hinds for a critical two-part discussion on WordPress market share position. Part 1: WordPress Market Share Analysis Joost de Valk (Yoast SEO, Emilia Capital) and Noel Tock (Human Made) examine the WordPress market share. Is it really declining? How do we measure it? We’ll delve into factors such as changes…
Join co-hosts Katie Keith and Zack Katz as they dive into the world of WordPress product distribution with special guest Vova Feldman, founder of Freemius. In this episode, they explore the pros and cons of listing WordPress products on marketplaces. Vova shares his expertise on navigating the complex landscape of product sales, offering insights on…
In this episode of WP Product Talk, we’re diving into an issue that more and more product owners have been struggling with over the past 9 months: how to tackle declines in your SEO. It has been a volatile period for SEO, with seemingly-constant Google algorithm updates which have led to unpredictable ups and downs…
Join co-hosts Matt Cromwell and Amber Hinds as they welcome Mike McAlister, founder of Four Eyes Studio and creator of the innovative Ollie theme for WordPress. In this episode, Mike shares insights on enhancing product experiences within the WordPress ecosystem. Discover strategies for designing user-centric themes and plugins, and learn how Mike’s approach with Ollie…
If you have a WordPress product, there’s no reason to think beyond plugins, right? Not so fast. In today’s world, where website owners increasingly demand more from their sites and stretch the boundaries of what can be done within WordPress, you should think outside the plugin and theme box, too. Would your product benefit from…
Join us for a forthcoming episode of WP Product Talk titled “How to Expand Your Reach with Affiliate Marketing,” featuring Alex Standiford, founder of Siren Affiliates. Alex brings his extensive experience in affiliate marketing strategies that can significantly expand the reach and impact of your WordPress product. Throughout the episode, co-hosts Katie Keith and Amber…
In this episode of WP Product Talk, we’re joined by Rytis Lauris, co-founder and CEO of Omnisend. Rytis, an expert in e-commerce marketing automation, will share his insights on the unique challenges and strategies for marketing to the WordPress audience. The conversation, with co-hosts Matt Cromwell and Zack Katz, will explore the nuances of engaging…
In this extra special episode of WP Product Talk, we’re joined by the one and only Matt Mullenweg – Founder and CEO of Automattic. As the paramount WordPress product owner, Matt has a huge amount of experience of building successful WordPress products. In this episode, co-hosts Matt Cromwell and Katie Keith ask the question “What…
Episode 68 Show Notes: Expanding Horizons – Building a Product That Goes Beyond WordPress Welcome to another episode of WP Product Talk! Today, we’re diving into a compelling question that many WordPress product creators face: what lies beyond the WordPress ecosystem? With WordPress powering a significant portion of the internet, it’s tempting to keep our…
